Job Posting
Brand Lead, Oncology (Solid Cancer & Pipeline)
Jakarta, Jakarta Special Capital Region Job ID R0171417 Category Commercial Subcategory Marketing and Commercial Operations,Commercial,Marketing and Commercial Operations,Commercial Business Unit Global Portfolio Division Job Type Full timeBy clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
Job Description
- Own end-to-end brand strategy development and execution for hematology oncology products in Indonesia (e.g., Adcetris, Ninlaro) to drive patient impact, competitive differentiation, and sustainable growth.
- Develop and deliver integrated annual/multi-year brand plans aligned to global strategy and local market situations (patient journey, treatment pathways, stakeholder needs, access to medicines).
- Translate objectives into clear priorities and high-impact initiatives across channels (HCP engagement, scientific platforms, digital, events) in compliance with governance and regulations.
- Lead cross-functional planning and execution with Sales, Medical, Market Access, Finance, Regulatory, Compliance, and Supply/Operations; set direction, timelines, owners, and decision points to ensure on-time delivery.
- Drive market development and penetration through customer segmentation, targeting, and execution plans that expand reach and adoption.
- Do comprehensive analysis for new pipeline in order to understand the patient journey, unmet need, and the opportunities and developing the Business case.
- Build and sustain partnerships with healthcare professionals, medical societies, and other stakeholders to strengthen positioning and credibility.
- Enable the field team with strong value messages, engagement plans, and tools; partner with sales leadership on training to improve performance.
- Lead value communication and materials: clear narratives, positioning, and stakeholder-specific content that is scientifically accurate and compliant.
- Manage lifecycle and portfolio performance (indication/segment prioritization, campaign optimization, continuous improvement based on insights and feedback).
- Own forecasting, budgeting, and KPI reviews; identify gaps early and drive corrective actions to deliver targets.
- Maintain market and competitive intelligence; convert insights into recommendations and agile responses to changes.
- Apply disciplined project management; manage resources and ensure activities meet Takeda policies and local requirements.
