Marketing Engagement Lead
Bangkok Job ID R0189818 Category Marketing and Commercial Operations Subcategory Marketing and Commercial Operations,Commercial,Marketing and Commercial Operations,Commercial Business Unit Global Portfolio Division Job Type Full timeBy clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.
Job Description
Purpose of the role: Own the local customer engagement strategy for assigned brand(s). Translate Takeda’s central brand strategy and modular content into a locally executable plan. Design the customer journey, orchestrate omnichannel engagement, and manage local investment. Deliver better patient outcomes and business results — shifting from bespoke local assets to insight-led engagement. Ultimately, the role is responsible for local brand performance — market competitiveness and financial results — anchored in Takeda's values of Patient, Trust, Reputation and Business.
Responsibilities:
1. Lead end-to-end consumer campaigns
Lead end-to-end consumer awareness and vaccination campaigns across digital, social media, point-of-care, events, and partnerships.
Translate consumer insights into innovative campaigns that drive awareness and preventive health behaviors.
Build and manage partnerships with healthcare institutions, agencies, digital partners, insurers, and external stakeholders.
Develop media strategies and optimize campaign performance through data-driven decision-making.
Track campaign KPIs, generate actionable insights, and continuously improve future activation programs
2. Develop strategic campaign plans
Analyze consumer insights, epidemiology trends, and market landscape.
Define target audiences, key messages, and campaign approach to motivate preventive action.
Translate strategy into practical, executable plans aligned with internal stakeholders and approvers.
3. Partnership & stakeholder management
Build and maintain strong relationships with hospitals, external agencies, digital partners, insurance partners, and internal cross-functional teams.
Provide key initiatives and recommendations across all channels to ensure a holistic execution of omnichannel engagement.
Ensure alignment with approvers, internal guidelines, and rules & regulations for smooth and compliant campaign delivery.
4. Media planning & optimization
Work with global, finance and media agencies to plan and execute media strategy.
Optimize reach, frequency, and engagement across channels to maximize campaign effectiveness.
Ensure media investments comply with company and regulatory rules.
5. Performance tracking & reporting
Monitor campaign KPIs, generate post-campaign analysis, and provide actionable insights.
Recommend optimizations for future campaigns based on results and learnings.
Manage agency bidding processes in collaboration with Procurement and Legal to finalize agreements.
Ensure all reporting and documentation comply with internal standards and guidelines.
Background requirements:
5 years of experience in pharmaceutical, nutrition, FMCG companies / healthcare marketing, consumer engagement or omnichannel activation.
Experience localizing central strategy and content and orchestrating cross-functional, omnichannel engagement.
Experience managing activity budgets and working within compliance / MLR processes.
Proven track record in designing and executing omnichannel campaigns across digital, social, and offline channels
Proven experience in managing creative consumer projects within a marketing agency or similar environment
Experience in data-driven marketing, including segmentation, targeting, and personalization strategies
Strong cross-functional collaboration skills, working with sales, brand, and external agencies
Strong communication and interpersonal skills to effectively collaborate with cross-functional teams and agencies
Creative mindset with the ability to think outside the box and generate innovative ideas
Capabilities
Deep therapy area, product and local customer knowledge.
Omnichannel orchestration and customer-journey / experience design.
Data, analytics and AI fluency — interpreting omnichannel performance and working with NBA / decision engines and CRM.
Modular-content and MLR literacy; reuse-first mindset.
Budget and ROI management for local engagement activities.
Agile, test-and-learn ways of working.
Education
Relevant degree (e.g., life sciences, marketing or business); advanced qualification an advantage. Specific requirements to be confirmed locally.
