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Job Description

Job Title: Product Manager (Alunbrig)
Location: Taiwan

About the role:

The Product Manager position must contribute to cross-functional team work to achieve excellent results of responsible brand and must deliver these results with a deep understanding of customer insights and market understanding.

This individual should develop and implement best in class marketing strategy to improve the brand/franchise competitive position. She/he should lead, direct and control all marketing programs and activities to meet the organization’s short and long-term business objectives, comply with regulations and standards on product planning; campaigns; marketing communications and promotions, as well as, monitor, analyze and evaluate market trends, consumer/customer behaviors and competitor activity to identify market opportunities; adjust marketing strategy and plans to meet changing environments and competitive conditions.

Special focus should be given to strengthen Alunbrig 1st Line positing and ongoing life-cycle management.

How you will contribute:

1. Demonstrate strategic planning and tactical execution capability

• Lead, design, and facilitate brand strategy/planning process for Alunbrig.
• Develop sales forecast based on Critical Success Factors and Brand Objectives. Utilize specific, relevant metrics to measure brand performance against both the sales results, as well as non-financial KPIs such as brand preference and customer perception and patient access.
• Plan, administer, and manage commercial budget and resource allocation based on priority and necessary trade-off for overall performance of the brand.
• Execute, evaluate and adjust rolling tactical marketing plans including both traditional and e-marketing activities.
• Analyze customer insights, healthcare environment, market trend, brand equity, pricing, reimbursement, and clinical profile of Alunbrig and relative competition to be used for strategic development and dissemination for commercial execution.

2. Strong alliance and networking capability

• Manage customer relationships with Key Opinion Leader (KOL), top national influencers/prescribers, as well as payers, and other key stakeholders for Alunbrig.
• Exhibit cross-functional teamwork to ensure alignment with key stakeholders in Taiwan brand team (Sales, Medical, Market Access, Business Operations, Finance and Regulatory).
• Demonstrate good collaboration between area/region/global Alunbrig team.

3. Company business policy & compliance

• Fully understand industry and company policy & code of conduct
• Ensure all marketing and sales activities comply with regulatory environment with the goal of maximizing product opportunity.

What you bring to Takeda:

Education

• Business or medical degree with university graduate or above. Pharmacy background is a plus.

Working Experience

• Familiar with the specialty pharma business model and Taiwan Health Care system.
• At least 3 years of solid working experience in Oncology preferably in related disease area. Product management experience is an advantage.
• Has project experience with epidemiology/patient journey/sales forecast is highly desirable.
• Experience in developing and executing sustainable business strategic plans.

Core competencies/Skills

• Result driven. Accountable for the performance and resource management
• Patient centric, passionate, and innovative
• A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Excellent interpersonal and communication skills, both verbal and written
• Team player, open-minded and positive thinking

TRAVEL REQUIREMENTS:

Overseas and Domestic Business Trip

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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