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Job Description

OBJECTIVE:

This marketing position has to explore the self-pay opportunity of both Entyvio and Vocinti and also the life cycle management of PPI portfolio in Taiwan. This role must ensure marketing programs and activities to meet the organization’s short- and long-term business objectives, and comply with regulations and standards on product planning and campaigns.

ACCOUNTABILITIES:

Demonstrate strategic planning and tactical execution capability

• Explore self-pay market of Entyvio for earlier disease intervention and execute the related marketing initiatives

• Identify the insights and growth opportunities for self-pay Vocinti

• PPI life cycle management and strategies

• Execute digital marketing strategies and activities of GIBU

• Develop PR strategies and tactics to increase IBD awareness

Portfolio Management

Manage PPI products to ensure business continuity (for example S&OP and  some logistical affairs)

Strong alliance and networking capability

• Manage customer relationships with Key Opinion Leader (KOL), top national influencers/prescribers, as well as payers, and other key stakeholders.

• Exhibit cross-functional teamwork to ensure alignment with key stakeholders in Taiwan brand team (Sales, Medical, KAM, BO, Market Access and Regulatory).

• Demonstrate good collaborations between Local and above country organizations

QUALIFICATIONS:

• Business or medical degree with university graduate or above. Pharmacy background is a plus
• +3 years of solid working experience in pharma industry. Demonstrate success self-pay campaign and digital engagement (in the brand) is a plus
• Result driven. Accountable for the performance and resource management
• Demonstrate self-leadership capability. Agile and inspiring.
• Patient centric, passionate and innovative
• A hunger to learn and ability to flourish in a dynamic, high-growth, entrepreneurial environment
• Excellent interpersonal and communication skills, both verbal and written
• Team player, open-minded and positive thinking

TRAVEL REQUIREMENTS: Overseas and Domestic Business Trip

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