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Sales and Marketing Manager (IBD manager)

Bangkok, Bangkok
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Job ID R0141008 Category Commercial Subcategory Marketing and Commercial Operations,Commercial,Marketing and Commercial Operations,Commercial Business Unit Global Portfolio Division Job Type Full time

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Job Description

Job Title: IBD Manager

Location: Bangkok, Thailand

About the role:

  • To develop and execute annual brand plan, specifically for Entyvio and Mezavant - aligned with regionally created strategic guidance and fully reflected dynamic healthcare environment in the market.

  • To direct and perform all aspects of product development, product changes and product promotions including development procedures, specifying components, packaging and header design, product positioning, pricing, catalogue and sell sheet copy, training aides and point of purchase merchandisers.

  • To plan and allocate resources, budget and schedule marketing & advertising activities according to the importance of each product/service in the organization’s overall marketing strategy for product/service line.

  • To develop KOLs plan with medical team to initiate product opportunities.

  • Develop quarterly "plan of action" and optimally allocate resource to make sure impactful and flawless implementation in the market.

  • To prepare product supply volume forecast by working with supply chain manager to ensure product availability.

How you will contribute:

Execution of works

  • To manage and communicate sales information and product changes both internally and externally.

  • Work with Medical Affairs to educate and train sale reps on disease, product knowledge and competitor’s information, presents brand strategies, campaign and key messages, also coordinates with Training Manager to ensure they are able to deliver key messages to the right target customers and handle basic objections through sales certification.

  • To regularly perform market research, pricing and competitive analysis by customer segment and recommend strategies in order to improve market position, improve quality or reduce costs.

  • To monitor, analyze, and evaluate market trends, consumer behavior, and competitor activity to identify market opportunities for the products/services.

  • To implement and monitor the effectiveness of all marketing activities in order to improve on marketing strategy/plan. Join planning reviews "Business and territory plan and provide feedback to ensure consistency alignment.

  • To monitor, analyze, and evaluate product performance, sales volume, revenue and customer feedback to generate new product ideas, identify product/service features that need to be changed to meet customer needs, and liaise with other areas of the organization (for example production, research and development) to implement these changes.

  • To Establish and maintains relationship with National KOLs as well as key stakeholder e.g. health authorities, associations, for the sake of business performance.

  • Fully utilized regionally developed promotional materials and creates locally specific materials in line with local requirements (RA, MA, Compliance)

  • As a leader of the IBD team, the responsibilities include

    • Oversee 3 IBD MRs and supporting the ARD portfolio by managing 2 ARD

    • Setting IBD sales targets, ensuring the team meets performance objectives.

    • Provide coaching, training, and support to the team.

Collaborative Working (Internal & External) for Result

  • To establish and maintain relationships with several stakeholders to help facilitate the timely completion of projects or brand plan.

What you bring to Takeda:

Critical Skills and Competencies

  • Demonstrates strategic enterprise thinking to find innovative ways to serve patients, and build trust, reputation, and business

  • Creates the environment that inspires and enables people to move the organization forward

  • Focuses on the few priorities that matter most and delivers superior results

  • Elevates the capabilities of the organization for now and the future

  • Acts as role model for Takeda’s values, ethics and values-based decision making

  • High interpersonal and communication skills including ability to challenge and provide guidance to business

  • Ability to build strong relations with stakeholders.

  • Strong operations, process-orientation, data analytics, or technical expertise to effectively design, develop and implement compliance and relevant business processes, controls, and workflows

  • Ability to work well between functions and across all levels of the business and effective negotiating skills are essential

  • Well organized and able to prioritize and manage changing workload and meet deadlines.

Experience and Education

  • Bachelor’s degree, relevant advanced degree is preferred

  • Proven experience in healthcare ethics & compliance (minimum 8-10 years); pharmaceutical, diagnostic, or medical device experience is strongly preferred

  • Ability to lead and navigate across a diverse, multi-cultural environment.

  • Demonstrated knowledge of key laws, regulations, and industry best practice standards

  • Experience in managing potential, present and future compliance risks related to the business, including risk identification, controls & risk mitigation of potential non-compliance

  • Experience in using ethical decision making

  • Good track record in developing meaningful solutions and appropriate controls for innovative business initiatives

Critical Business Expertise

  • Demonstrates unquestionable integrity and professionalism

  • Ability to build strong relationships with key stakeholders at all levels of the organization

  • Ability to operate and lead in a matrix environment

  • People manager skills and experience including ability to develop team members

  • Ability to work independently and under pressure

  • Ability to anticipate needs and respond with agile solutions

  • Ability to prioritize time and resource and Problem-solving mindset

  • Self-directed; ability to work both autonomously and as part of a team to resolve complex matters

Nature of Impact:

  • Ethics & Compliance (E&C) focuses on what the organization needs by ensuring:

    • Ethical behavior plays a fundamental role in risk mitigation

    • Being a forward-thinking leader in risk identification and mitigation

    • Building a modern function supporting achievement of Takeda’s Vision

  • E&C will respond rapidly to changing environment and business needs, it is close to the market, and encourages ethical behavior in line with Takeda’s values. By working in an agile manner E&C ensures the balance between stable structures, governance, processes and systems, and dynamic approaches to delivering innovative solutions to appropriately manage our risks.

  • E&C commits to:

    • Act as role model for Takeda's values, ethics and values-based decision making, fostering this mindset with clients, partners and team

    • Enable the organization to take decisions which are ethical and in line with our priorities of Patient, Trust, Reputation, and Business

    • Collaborate across all E&C teams and partner with stakeholders in BU to embed ethics and compliance as part of the way everyone works at Takeda

Communication Skills:

  • Ability to build strong relationships with key stakeholders at all levels of the organization

  • Ability to work successfully in multi-functional and multi-cultural teams

  • High interpersonal and communication skills including ability to challenge and provide advice/ guidance to business

  • Leading and influencing with and without authority, including cross-functional projects

  • Shows personal and professional maturity, able to motivate and inspire

  • Ability to adapt and lead through constant change

  • Active listener

  • Ability to incorporate different perspectives into pragmatic solutions

Innovation:

  • Managing complexity and ambiguity: ability to develop and apply pragmatic solutions to complex legal, regulatory and industry issues

  • Mindset of curiosity, learning agility and interest in innovative ways of doing things

  • Combines enterprise thinking and business focus

  • Strong operations, process-orientation, data analytics, or technical expertise to effectively design, develop and implement compliance and relevant business processes, controls, and workflows

We create a diverse, inclusive, safe, open and collaborative working environment in which employees can contribute, perform and grow as individuals.

Takeda is committed to providing a safe and healthy working environment and to having a workforce that is as diverse as the patients we serve and the communities where we’re based. To achieve that inclusivity, we embrace and celebrate our differences, respecting and valuing each other regardless of race, color, sex, age, national origin, religion, gender identity, sexual orientation, disability or physical appearance.

TRAVEL REQUIREMENTS:

Local and international travel may be required from time to time.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Bangkok, Thailand

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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