Job Posting

Franchise Head - Gastroenterology

Delegación Cuajimalpa de Morelos, Mexico City

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Job ID R0146228 Category Commercial Subcategory Marketing and Commercial Operations,Commercial,Marketing and Commercial Operations,Commercial Business Unit Global Portfolio Division Job Type Full time

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Job Description

PURPOSE OF JOB/POSITION

Provide strategic and operational direction and leadership to the marketing and sales teams for the dedicated Business Unit (BU) within a country and the associated commercial and cross-functional teams. The objective is to ensure the efficiency of local product strategies, to lead plans which maximize the benefit to patients and customers and to optimize the value of the product for Takeda.

RESPONSIBILITIES

Provide leadership in the creation and execution of the annual marketing (e.g., brand plan, marketing programs and tactics) and sales (e.g., education/awareness programs and tactics) plans as a way to meet agreed product and revenue goals
Ensure plans are developed, implemented and monitored in conjunction with relevant cross functional teams and aligned with the global brand strategy. Identify and address local marketing issues/needs quickly and monitor progress
Lead the development of country-level forecasts (e.g., operating expenses, revenue, patient dynamics, supply) for all BU marketed products, along with pipeline products when relevant
Assess and recommend opportunities for local lifecycle management of the brands/BU as a way to optimize brand growth and maintain competitive edge. Oversee development of business cases for new BU opportunities
Deliver local P&L goals and other performance and financial objectives
Develop and maintain excellent relationships with the medical community, KOLs and patient advocacy groups
Collaborate with the General Manager, Human Resources and all other relevant functional teams to set annual sales targets, annual incentives, and review progress versus target
Collaborate with Training and Sales Effectiveness teams to ensure BU team members can excel in their respective roles, through proper training on the relevant product(s) and disease(s), sales techniques and CRM.
Organize and lead quarterly (or more frequently when needed) business reviews in collaboration with relevant cross functional teams
Ensure sales/marketing resources and administrative systems are effective and adequate in supporting the BU to achieve its short, medium and long-term revenue targets
Ensure all BU activities comply with Takeda’s Code of Conduct/Policies and the country Promotional Code

FUNCTIONAL KNOWLEDGE, BUSINESS EXPERTISE, NATURE OF IMPACT,

COMMUNICATION SKILLS, INNOVATION

Critical functional knowledge

Knowledge of the pharmaceutical industry, along with sales and marketing know-how
Financial and business acumen
Clear understanding of commercial aspects of the business in the following areas:
- Sales planning and execution
- Market access
- Brand management
- Patient advocacy
Thorough understanding of regulatory environments, pricing, hospital formulary lists and PMS for the brand in Mexico

This job has people leadership responsibility.

Critical business expertise:

At least 10 years of experience in pharmaceutical companies, with a significant number of years in leadership positions
Significant experience and track record of success in regional/national sales management and/or brand/product management; experience in BU management preferred
Significant experience (at least 5 years) in designated therapeutic area strongly preferred; alternatively, demonstrated success in changing from one therapeutic area to another
Proven ability to leverage knowledge of the market, competitive landscape, and economic forces and translate this knowledge into clear short and long-term strategies
Demonstrated success in the following key areas:
- Managing the budget and P&L
- Identifying growth opportunities for a given product and driving the organization to capture value
- Formulating and implementing effective marketing and sales strategies
- Working effectively with cross-functional teams
- Developing business cases to promote and rationalize investments and other strategic actions
Proven ability to motivate teams to achieve high standards and accomplish set objectives

Nature of Impact:

This role is responsible for making sure that the entire organization and BU are meeting overall organizational goals and objectives as well as growing and improving over time

Communication Skills:

Excellent downward communication skills to attract, lead and motivate talents and align them with regional/local strategy and vision
Excellent upward communication skills to internally maintain a common understanding and synchronization in terms of franchise strategy in Mexico and externally develop and maintain strong relationships and trust with key stakeholders and customers
Ability to model and build a culture of questioning and constructive challenging as a way to foster openness and candid dialogue

Innovation:

Generate breakthrough solutions and enable others to do the same
Draw on unexpected or seemingly unrelated ways of thinking
Operate from a framework of possibilities
Incorporate stakeholder feedback to improve the business

CAPABILITIES

Critical technical, professional and personal capabilities

Strategic and analytical thinker
Innovative
Independent and confident in making decisions in complex / uncertain contexts
High achiever
Energetic and enthusiastic

Critical leadership capabilities

Focus on the few priorities which matter most and deliver superior results.
Create an environment which inspires and enables people to drive the organization forward
Demonstrate strategic enterprise thinking as a way to discover innovative means to serve patients, build trust and strengthen corporate reputation
Elevate the capabilities of the organization now and for the future