Omnichannel Lead

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Job Description

Takeda is committed to fostering a diverse and inclusive workplace, valuing the unique backgrounds and perspectives of our employees. We proudly support our Takeda Resource Groups (TRG), employee-led networks promoting dialogue and professional growth. We encourage all candidates, regardless of background, to apply and explore opportunities to contribute to and benefit from our TRGs and inclusive initiatives. We are dedicated to providing accommodations and support during the recruitment process.

As Omnichannel Lead, you will be responsible for shaping and executing a comprehensive omnichannel engagement strategy for key brands that delivers a seamless, personalised experience for healthcare professionals and stakeholders. This role combines strategic vision with operational excellence, ensuring that every interaction across digital and traditional channels is impactful and compliant. You will act as a key driver of digital transformation, leveraging data insights and innovative technologies to optimise customer engagement and business outcomes.

ACCOUNTABILITIES

• Strategy & Planning: Design and implement digital first go to market approach to omnichannel customer journeys for HCPs and other stakeholders, integrating platforms such as email, webinars, websites, and rep-triggered content.

• Cross-Functional Collaboration: Partner with Medical, Commercial, Compliance, IT, and Global Brand teams to ensure cohesive and compliant execution.

• Change Leadership: Embed omnichannel frameworks, drive adoption, and foster a culture of digital excellence.

• Content & Platform Management: Oversee modular content development and enablement across platforms (e.g., Veeva, Salesforce Marketing Cloud).

• Compliance & Governance: Ensure adherence to ABPI Code, GDPR, and internal approval processes.

• Performance Measurement: Track KPIs (engagement, ROI, digital maturity) and optimise based on insights.

• Budget Oversight: Manage financial planning for omnichannel initiatives.

KEY KNOWLEDGE AND EXPERIENCE

• 3+ years in digital marketing or omnichannel roles within pharma, healthcare, or life sciences. 

• Strong understanding of UK pharmaceutical regulations and ABPI Code. 

• Experience with marketing automation, CRM systems, and analytics tools (e.g., Veeva, Salesforce). 

• Proven ability to manage complex, cross-functional projects and drive organisational change. 

• Foster collaboration and empower teams to embrace digital transformation.

• Build organisational capability in omnichannel engagement through coaching and knowledge sharing

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential.

As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.

Diversity, Equality, and Inclusion

Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Learn more at takedajobs.com

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