Skip to main content

Integrated Brand Team Lead, CRC

Boston, Massachusetts
Apply Now

At Takeda Oncology, we aspire to cure cancer, with inspiration from patients and innovation from everywhere. We value employees with diverse perspectives and backgrounds. As a member of our team, you would bring your unique perspective to help us achieve our aspiration and help us demonstrate our commitment to patients on a daily basis.

We ensure a tight connection from research to development to commercialization to rapidly meet the needs of the cancer community, optimizing our ability to bring transformative medicines to patients. Our demonstrated leadership in the treatment of hematologic cancers and solid tumors, combined with cutting-edge science through multiple platforms, partnerships and therapeutic approaches, enable us to bring novel medicines to patients worldwide.

At Takeda, you will have access to the resources of a company with over 200 years of heritage, a diverse and robust pipeline, a values-driven culture and career development opportunities.

Job ID R0126319 Date posted 07/30/2024 Location Boston, Massachusetts

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’sPrivacy Noticeand Terms of Use. I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role:

As a member of Takeda Oncology, as a Director, your work will contribute to our bold, inspiring vision: We aspire to cure cancer. Here, you'll build a career grounded in purpose and be empowered to deliver your best. As part of the U.S. Oncology Marketing, you will report to Head of U.S. Oncology Marketing and work with Sales, Regulatory, Customer Excellence, Market Research, Commercial Operations, Legal, Patient Advocacy, Medical Affairs, Payer, Value and Access, Strategic engagement leads and Patient marketing.

How you will contribute:

  • Own the 360-degree health of the CRC product and grow Takeda’s presence in the CRC space.

  • Lead the development and presentation of the annual brand plan, including market analysis, identification of key issues and opportunities, strategies, product positioning and messaging, cross functional tactical initiatives, critical success factors and the brand’s budget.

  • Lead the Integrated Brand Team and work collaboratively with sales, strategic engagement lead, market access, patient advocacy, commercial excellence, patient marketing, patient, value and access and Learning and Development to drive performance, ensure alignment on strategy and implementation of all initiatives/programs.

  • Implement with excellence the U.S. commercialization plan.

  • Develop, oversee, and execute targeting and omni channel initiatives to attain strategic objectives.

  • Be data obsessed and leverage analytics to adapt strategy and implementation.

  • Appropriately contribute to key opinion leader and advocacy development and strategic planning.

  • Work collaboratively with key thought leaders, academic institutions, and professional and patient advocacy groups to gain insights, validate commercial approaches drive performance and patient impact.

  • Work closely with global to identify market research needs, align on market research plans and translate findings into product strategies and forecasting assumptions. 

  • Share best practices with country colleagues.

  • In collaboration with patient value access team, develop pricing strategy.

  • In collaboration with forecasting and analytics team deliver 3-year forecast.

  • Evaluate brand performance against budget to ensure growth, appropriate allocation of resources and management reporting.

  • Work and manage all vendors/agencies successfully and effectively.

  • Hire, coach, develop, and retain direct reports.

  • Inspire, align, mentor, motivate direct reports and integrated brand team members.

  • Demonstrate company values on a consistent basis.  Acts, and is accountable for others, in his/her team to act, in compliance with all laws, regulations and policies.

Minimum Requirements/Qualifications:

  • BA/BS degree in business, marketing or science required. 

  • Minimum of 7 years of pharmaceutical and/or healthcare experience with a minimum of 5+ years in U.S. pharmaceutical pre-launch and/or in-line marketing

  • Experience in a leadership role within a multi-functional commercial organization is required. Strong, team-oriented leader with excellent communication skills and the ability to influence, lead, negotiate and work effectively at all levels within a matrix and multi-cultural environment aiming towards strategic alignment for commercial success.

  • Track record and strong knowledge of successfully defining market issues and opportunities and developing successful marketing campaigns.

  • Demonstrated strategic thinking, initiative, creativity with experience in product positioning and messaging. 

  • Knowledge and understanding of the drug development, regulatory review and commercialization processes for specialized products.

  • Experience in successfully representing the commercial perspective during the regulatory/legal review of promotional materials.

  • Ability to complete quantitative and qualitative analyses of complex strategic initiatives, including a demonstrated understanding of the tools and methodologies needed to develop assumptions for business case, market and competitive analysis, regulatory reviews, customer needs and primary/secondary research sources to support hypotheses.

  • Experience managing marketing teams including hiring, managing performance, and developing skill sets of direct reports.

  • Experience in forming and leading teams without clear reporting authority.

  • An entrepreneurial mindset, enthusiasm, confidence, ability to work on multiple tasks, problem solving ability, creativity and ability to prioritize effectively to meet personal, team and company goals.

  • U.S. pharmaceutical sales experience in a specialty market a strong plus

  • Experience in the management of people a strong plus.

  • Launch experience in oncology strongly preferred.

  • Hematology/oncology commercialization process experience strongly preferred.

  • MBA a plus

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$169,400.00 - $266,200.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
Apply Now
It’s not about the headlines at Takeda. It’s about doing the right thing.

Brendan Turner - Marketing Manager

People waving a rainbow flag
Logo for Top Employer Global 2024, Certified Excellence in Employee Conditions
A Global Top Employer Takeda is a global, values-based, R&D-driven biopharmaceutical leader headquartered in Japan, committed to discover and deliver life-transforming treatments, guided by our commitment to patients, our people and the planet.

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

What we believe in

Our values of Takeda-ism are Integrity, Fairness, Honesty and Perseverance, with Integrity as the core. These are brought to life through actions based on Patient, Trust, Reputation and Business, in that order.

Our belief in putting people first extends beyond our patients — it includes their families and communities, as well as our Takeda colleagues and their families.

We are committed to embracing our differences, valuing different perspectives, and fostering a culture of respect, inclusiveness and empowerment.

Our embedded Diversity, Equity & Inclusion (DE&I) strategy enables us to attract and retain exceptional talent, drives innovation, and helps address systemic inequalities in our communities.

  • Integrity

  • Fairness

  • Honesty

  • Perseverance

We're Steadfast In Our Commitment to Four Key Imperatives

Patient


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.

People


Create an exceptional people experience.

Planet


Protect our planet.

Data & Digital


Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.

Exterior of Takeda Building

About our location

Boston, Massachusetts


View Map of Boston, Massachusetts

Join our talent community

Get customized job alerts sent right to your inbox. Plus, get the latest in company news and other important resources by signing up for our talent community.

Learn about job updates