Senior Marketing Manager, Oncology

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Job Description

Objectives:

• The Senior Marketing Manager, Oncology, with a focus on malignant hematology portfolio, will play an integral role in the evolution of Takeda Canada within the oncology marketplace, including taking responsibility for supporting the strategies of our CML and PV product.  

• This individual will also play a role in developing and coordinating execution of our brand plans so that we can achieve our ambition and our corporate leadership in Oncology. 

• As well, they will partner with our cross-functional partners to develop the best digital tools to create the most dynamic and personalized experiences for our customers & patients. 

Accountabilities:

• Lead Brand Strategy & Planning: Develop and implement integrated brand plans through effective cross-functional collaboration, ensuring strategic alignment across all stakeholders.

• Launch Readiness: Partner with cross-functional teams to ensure commercial launch readiness for pipeline assets  and alignment with Takeda Oncology’s overarching business objectives. 

• Sales Enablement: Collaborate with sales leadership to shape brand strategies and provide input into training programs and materials that empower the field force.

• Data-Driven Insights: Direct the collection, analysis, and interpretation of market intelligence. Transform insights into compelling brand narratives and leverage advanced analytics to validate opportunities, optimize the marketing mix, and maximize ROI.

• Digital & AI Integration: Champion an omnichannel approach by utilizing AI-driven tools and predictive analytics to personalize engagement, enhance customer experience, and ensure seamless integration across digital platforms.

• Forecasting & Financial Alignment: Work closely with marketing, finance, and production teams to adjust forecasts based on real-time demand and market dynamics, maintaining alignment with budgets and financial targets.

Dimensions and Aspects:

Technical/Functional (Line) Expertise:

• Deep understanding of oncology marketing, including hematology; ability to develop and execute integrated brand strategies.

• Skilled in leveraging market research, analytics, and AI-driven insights to inform decisions and personalize customer engagement.

• Strong grasp of omnichannel marketing and digital platforms; experience with segmentation, journey mapping, and campaign analytics.

Leadership:

• Sets vision and aligns brand strategy with business objectives.

• Coaches cross-functional teams and manages external partners (agencies, advisory boards).

• Champions innovation and digital transformation across the oncology franchise.

Decision-making and Autonomy:

•  Makes strategic decisions on brand positioning and launch readiness.

• Applies structured problem-solving and strategic agility to complex challenges.

• Balances innovation while maintain high compliance and governance standards

Interaction:

• Builds strong relationships KOLs and distills stakeholders insights to ensure product is appropriate positioned in Canadian market

• Working closely with IT and OCE, to facilitate the delivery of personalized content for the oncology 

• Maintains strong external team relationships (Agency, Specialists and their associations, Advisory groups, PAAB) by taking a leadership role in the communication

Innovation:

• Drives adoption of AI and advanced analytics for customer insights and campaign optimization.

• Promotes data-driven experimentation and continuous improvement in omnichannel engagement.

Complexity:

• Manages multiple brands and lifecycle stages in a dynamic oncology market.

Education, Behavioral Competencies and Skills:

• Minimum B.Sc., B. Comm. or equivalent; MBA or related advanced degree is preferred. 

• Minimum of three years of experience in biotech or pharmaceutical brand marketing, Oncology/malignant hematology strongly preferred. 

• Previous brand marketing experience and sales experience is preferred. 

• Evidence of good communication, analytical, planning, and organizational/project management skills required. 

• Proven ability to leverage digital platforms, omnichannel strategies, and AI-driven analytics to optimize customer engagement

• Computer literacy – MS Office (i.e. Word, Excel, PowerPoint, databases etc.) 

• A demonstrated ability to work in teams and work autonomously. 

• Demonstrated track record on delivering results. 

• Understanding of regulatory and legal requirements related to pharmaceutical marketing. 

• A documented history of adhering to timelines and budgets. 

• Financial management, forecasting, budgeting and financial modelling. 

Additional Information:

• Willingness to travel to various meetings or client Strong project management skills and experience managing multiple vendors and agency partners 

This job posting is for a new position.

Takeda may use additional Talent Acquisition technologies and artificial intelligence to support the recruitment process, including video interviewing. Artificial intelligence will be used to support, but not solely determine, applicability for a specific position.

Takeda Canada encourages applications from all qualified candidates. In accordance with our accommodation policies and applicable provincial accessibility legislation, please advise us if you need accommodation in order to participate in the recruitment process. Any information you provide relating to accommodation will be addressed confidentially.

Locations

Base Salary Range:

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.

Canada based employees may be eligible for a comprehensive range of benefits and incentives. Benefit eligibility varies by position and can include, amongst others:

• short-term and/or long-term incentives

• subsidies for fitness and internet

• medical, dental, and vision insurance

• basic life and accidental death and dismemberment (AD&D) insurance

• participation in the Registered Retirement Savings Plan (RRSP); company match into a Deferred Profit-Sharing Plan (DPSP) (if eligible)

• short-term and long-term disability coverage

• annual vacation entitlement; additional paid time off and company holidays

• a tuition reimbursement program

• a variety of well-being benefits

Les collaborateurs basés au Canada peuvent, selon leurs postes, bénéficier d’un ensemble complet d’avantages sociaux. L’éligibilité à ces avantages varie selon le poste, et peut inclure:

• des primes ou dispositifs d’intéressement à court et/ou long terme,

• des subventions pour les abonnements sportifs et abonnements internet

• une assurance santé incluant la prise en charge des frais médicaux, dentaires et optiques

• une assurance vie de base ainsi qu’un assurance en cas de décès ou de mutilation accidentels (AD&D)

• une participation au Régime enregistré d’épargne-retraite (REER) ; contribution équivalente de l’entreprise dans un régime de participation différée aux bénéfices (RPDB) (si admissible)

• une couverture en cas d’incapacité de travail temporaire ou prolongée

• un droit à congés payés annuels, avec jours de vacances, jours de récupération et jours fériés spécifiques à l’entreprise

• un programme de remboursement des frais de scolarité

• une variété d’avantages liés au bien-être

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