Digital Marketing Manager – Rare BU

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Job Description

Takeda is committed to fostering a diverse and inclusive workplace, valuing the unique backgrounds and perspectives of our employees. We proudly support our Takeda Resource Groups (TRG), employee-led networks promoting dialogue and professional growth. We encourage all candidates, regardless of background, to apply and explore opportunities to contribute to and benefit from our TRGs and inclusive initiatives. We are dedicated to providing accommodations and support during the recruitment process.

The Rare Business Unit is embarking on an exciting journey to evolve our go-to market model and further strengthen our digital content and capabilities to provide first-class customer experience via digital channels. With the launch of the new and improved Rare Disease Hub (RDH) website, we have an opportunity to build strong campaigns that can truly offer great customer content, experience, and differentiate our portfolio.

As our Digital Marketing Manager – Rare BU you will be accountable for leading all aspects of the Rare Disease Hub and ensuring it achieves the business objectives of offering high-quality customer education and differentiating our proposition via digital-only campaigns.

KEY RESPONSIBILITIES

• Co-lead Rare Disease Hub (RDH) cross-functional team along with Medical Advisor – Rare to establish RDH as a desirable hub of high-quality valuable educational resource for HCPS working in TAs where Takeda have marketed medicines.

• Co-create 12-18 months digital engagement plan including customer segmentation, campaign journeys, content and channel plan.

• Work with Medical Advisor - Rare and marketing manager(s) to develop and identify content for the campaign and collaborate with Omnichannel lead to ensure all aspects of the campaign journey and website build are aligned to the strategic plan.

• Build and deliver a media plan to drive traffic to RDH in line with the campaign objectives.

• Collaborate with external HCPs for gaining insights on topics of unmet need and content creation for Rare Genetics and Hemophilia, and regularly seek feedback to evolve plans.

• Build and measure robust KPI framework to evaluate the effectiveness of the campaigns and utility of RDH as a central channel of engagement.

SKILLS, EXPERIENCE AND EDUCATION

• Bachelor’s degree within marketing, business studies or similar

• 5-8+ years of experience within the pharmaceutical industry or from consultancy working with pharma clients within the UK

• Experience as a marketing manager or similar with commercial business acumen

• Understanding of the use and optimization of digital marketing channels and platforms in a B2B context, particularly social media, email, Webex, analytical tools, etc.

• Excellent communication and influencing skills to lead a collaborative approach across various functions and stakeholder groups.

• Demonstrated ability to utilize a mix of channels to communicate key messages effectively and consistently with customers to drive behavior change benefiting patients.

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential.

As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.

Diversity, Equality, and Inclusion

Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Learn more at takedajobs.com

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