Associate Director, HCP Marketing (Sleep Disorders)

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Job Description

About the role:

Join Takeda as an Associate Director, HCP Marketing (Sleep Disorders) where you will be responsible for designing, delivering, and refining unbranded and branded Health Care Provider (HCP) marketing materials preparing for a best-in-class launch. The Associate Director will develop and execute strategic marketing plans, conduct market analysis and contribute to the US launch readiness by leveraging data and insights to inform the decision-making process, ensuring that our strategies are rooted in a deep understanding of HCPs needs and behaviors. As part of the Sleep Disorders Brand Team, you will accomplish this through collaboration and strategic discussion with the end goal always being to win for patients.

How you will contribute:

• Act as day-to-day lead in the development of all unbranded and branded HCP core messages, creative campaigns, and asset pull-through to inspire desired HCP behavior change at launch while ensuring alignment with broader Sleep Disorders franchise's strategic priorities

• Develop strong working partnerships with cross-functional team (i.e. medical, A+I, market access, advocacy, patient services, communications, legal, regulatory, compliance, IT, PRT, etc.) and external agencies

• Partner closely with Analytics & Insights to distill insights, validate business opportunities, inform segmentation, channel mix preferences, and targeting of HCPs

• Proactively recognize industry/competitive trends to identify brand growth opportunities and identify industry and internal best practices to build organizational capability

• Manage multiple agencies from strategic brief ideation through to delivery, holding them accountable to Takeda USBU policies, standards, timelines and budgets

• Collaborate closely with HCP Marketing peers to realize marketing synergies across KOL engagement, peer to peer, conference activities, and omnichannel experience

• Partner with Consumer Marketing peers and other relevant functions to improve the journey for patients

• May facilitate Brand Planning process, leading cross-functional Team through key Brand Planning milestones.

• Oversee the direction and deliverables of multiple priorities ensuring internal stakeholder alignment, across agency partners, and cross functional partners

Minimum Requirements/Qualifications:

• Bachelor’s degree

• 8+ years’ experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing.

• 2+ years working on a pharmaceutical marketing team

• Demonstrated ability to positively influence coworkers toward common goals, foster collaboration, and enable teamwork; ability to help set priorities, develop roles and responsibilities, and manage external partners

• Ability to mentor junior team members, collaborate effectively, and positively influence decisions

• Deep understanding of the brand/franchise, the pharmaceutical industry, and how to effectively engage HCPs; ability to make sound business decisions by having a strong understanding about business, finance and risks/benefits of decisions

• Experience in marketing strategy and tactic design with an ability to communicate ideas to internal colleagues and external partners

• Broad-based HCP Marketing knowledge from non-personal (e.g., designing/running a CRM program), peer to peer, field sales (e.g., managing deployment of an assets)

• Capable of leveraging data and analytics to distill insights and drive data-based decision making

Preferred:

• MBA or MSc/PhD

• Experience working on a product launch

• Experience in Sleep Disorders, Neurology, Pulmonology or Rare therapeutic area

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

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EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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Job Exempt