Brand and Customer Manager (BCM) Entyvio/GI/Immunology

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Job Description

Role Objective

In the role of Brand and Customer Manager (BCM) Entyvio/GI, your primary objective is to drive the product's expansion in the BELUX IBD market. This involves crafting and contributing to the local commercial strategy and driving the implementation that aligns with the overarching goals and plans of the GI Business Unit and the future pipeline in GI/immunology.

Your contribution will be crucial, offering both specialized knowledge and therapeutic guidance to enhance the Business Unit’s efforts and stimulate growth:

• Drive deep understanding of what motivates patients and the HCPs that care for them including what could cause them to choose Takeda’s products over competitors, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges.

• Embed a high customer focus within GI team by spending a significant amount of time with customers and placing the customer at the center of every business decision.

Furthermore, your responsibilities include spearheading the collaborative efforts of various projects, infusing the GI Business Unit with valuable insights and strategic recommendations. Your involvement with the EUCAN regional marketing Network is required as your role encompasses the exchange of best practices and collaborative participation. 

You will be part of the GI Business Unit. As the BCM you will report to the Business Unit Head.

Accountabilities

Business Strategy and Project management:

Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance. The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to:

• Development and implementation of promotional materials

• Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance.

• Create programs and tactics customized to different customer groups including HCPs, patients, patient associations, and media.

• Strategic and tactical lead of Takeda´s congress activities

• Development and implementation of a relevant patient support services in line with strategic planning

Has a strong understanding of the local GI/Immunology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics.

Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance.  Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage.  Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities.

Directing generation and analysis of data to seek out opportunities and risks to support recommendations for strategic direction based on demand and market dynamics through market research etc.

Cross-functional Teamwork & indirect leadership

Developing effective and constructive networking and working relationships throughout the Business Unit, GI Brand Team, Market Access department, Medical Department, Commercial Excellence Team, Communications and PAGs team and Key Account Managers (sales force team) in particular.

Financial Management

Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.

Effective budget control and resource management within predefined project budgets.

External stakeholder management

Developing and maintaining strong, effective, and constructive team relationships (Providers, HCP Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers.

Ensuring effective communication with all relevant internal and external key stakeholders.

Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels.

Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers

Implementation of multi-channel innovative communication approaches to customers

Risk Management and controls.

Supporting the Business Unit Management in managing the company’s risk profile including, (where appropriate), Code of Conduct, the Health and Safety performance of the business.

Supporting the Business Unit Management in ensuring that appropriate internal controls are in place.

Lifecycle management and new products launching

Supporting and contributing with the strategy and tactics for the lifecycle management of Entyvio and pipeline products in GI/Immunology.

Actively lead different steps on marketing preparation for new product launches in GI/Immunology  (market analysis, forecasting, etc)

Education and Experience Requirements

• The ideal candidate for this position will possess a university degree, with an advanced degree in business or life sciences being highly advantageous.

• Ideally at least 3 years of experience in the pharmaceutical industry, and ideally with field experience

• Ideally at least 3 years of experience in pharmaceutical brand management.

• Ideally experience in new product launches in GI/ Immunology/ Specialties market

• Fluent (written and spoken) in English, French or Dutch is mandatory.

Key Skills, Abilities, and Competencies

• The role requires a good business acumen, excellent project management skills, thinking outside the box and analytical thinking and experience in digital and omnichannel marketing.

• Indirect leadership capabilities, particularly in leading cross-functional teams, are crucial, as is experience in managing external agencies, budgets, and timelines.

• The candidate should be customer-centric with a strong external focus and possess a collaborative mindset, working effectively across product and functional teams.

• Good networking skills, effective communication, and the ability to influence

• Accountability and a commitment to excellence in execution

• Ability to understand and actively contribute to the management of a P&L

• Outside thinking rather inside focus; advocating patient and HCP perspective into the organization

• Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers, and opportunities at national level.

• Entrepreneurship to develop a commercially robust plan that exceeds customer expectations.

• Innovative, develops new ways of working and uses these to differentiate from competition.

• Strong communicator with the ability to engage both external and internal customers.

• Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals.

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