Head of Marketing / Content Operations, USBU

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Job Description

The Head of Marketing / Content Operations leads a portfolio of functional groups, encompassing marketing operational capabilities and services (Medical Regulatory Review or PRT, Commercial Content Development, Medical Content Localization, and Vendor Excellence). This role is responsible for building and implementing processes, tools, and skillsets to deliver these services and contribute to Takeda’s performance, competitiveness, and operational excellence. It will work across Commercial, Medical, and Patient Access / Market Access

• Collaborating with internal customers (e.g., franchise leaders, brand leaders, sales leadership, technology and analytics), the Head of Marketing / Content Operations will support and execute on disease area / brand marketing and content strategies as defined by launch and in-line brands.  
• This may include translating brand strategies into compliant promotional and non-promotional content requirements, supporting omni-channel activation strategies, and managing / maintaining agency, production, and vendor procurement processes
• Provide operational leadership for marketing and content execution, including end-to-end oversight of content planning, development, review, approval (MLR/PRT), production, and lifecycle management
• Provide thought leadership on industry-leading, compliant marketing and content operations best practices to guide execution of strategies
• Focus on increasing speed and efficiency of marketing and content services delivered through simplification, automation, and/or standardization, while continuing to meet Takeda’s policies and compliance requirements
• Collaborate closely with the BUs, US Medical, and PAMA to understand their needs and ensure resources are appropriately allocated across multiple franchises and brands.  This individual will ensure that governance models, operating processes, and decision rights are well functioning, leadership and business partner accountabilities are clear, and services are well aligned to meet business needs
• Work with their leadership team to define and implement the talent strategy that supports its current and future portfolio of services ensuring growth and development opportunities for all and establishing a strong, positive culture.

Area of responsibilities include:

Stakeholder engagement & launch enablement

• Engage Takeda stakeholders to review, shape, and evolve the U.S. Marketing/Content Operations’ portfolio of services, translating USBU commercial, Medical, and PAMA strategies into scalable, compliant operational capabilities while aligning demand, capacity, and launch readiness
• Orchestrate end-to-end marketing and content operations, PRT, Commercial Content Hub, Medical Content Localization, and Vendor Excellence services in support of launch, pre-launch, and in-line assets across therapeutic areas
• Lead the Market / Content Operations Business Partner organization, establishing strong, outcome-oriented relationships with U.S. Business Units, US Medical, and PAMA and serving as the primary operational interface for marketing, content, and review enablement; in partnership with the business partners, drive adoption of the new operating model through stand-up and transition to business-as-usual operations
• Understand key launch requirements and ensures that governance models, workflows, and operational procedures are aligned to support effective launches 
• Work with the business to identify and coordinate key PRT requirements to support assets / brands; proactively manage prioritization, trade-offs, and capacity planning, and partner with key cross-functional stakeholders (regulatory and legal) to ensure appropriate capacity to handle launch activities and materials 
• Partner with technology and analytics teams to ensure marketing, content, campaign data platforms, reporting, and analytics are aligned with launch and in-market needs

Marketing, content, & review operations

• Lead teams that bring innovation and forward-thinking to key areas of Customer Engagement Operations, including:
• Marketing operations and campaign planning, activation, and operational enablement
• Promotional Review Team
• Commercial content operations (incl. content planning, modularization, reuse, lifecycle mgmt.)
• Medical content localization and adaptation
• Vendor excellence and agency management

Operational excellence & compliance:

• Ensure adherence to laws, regulations, and internal policies for promotional content
• Execute compliance policies that support audit readiness across marketing operations, promotional content governance, PRT processes, and vendor-managed materials, including identifying and implementing continuous improvements
• Partner with Customer Engagement Operations to ensure content governance, promotional materials, and review processes support sales training and customer engagement data strategies

Strategy:

• Understands USBU business strategy and needs and translates them into a defined portfolio of services and supporting capabilities
• Sets, upholds and executes USBU’s vision, capability development, priorities and performance goals that enable USBU’s performance
• Seeks to innovate through experimentation and scales successful pilots/experiments rapidly across the organization
• Delivers on operational excellence goals across the portfolio of services
• Defines and implements a talent strategy that supports innovation and efficiency goals  

Management of Services:

• Responsible for day-to-day operational delivery of a portfolio of services, processes, tools and technology and ensures adherence to service levels and compliance requirements
• Proactively streamlines processes, structures, programs and planning systems to ensure commercial success and fiscal accountability 
• Manages a multi-million dollar budget with accountability to P&L stakeholders and delivers operations in a cost-effective manner
• Ensures adherence to applicable laws and regulations   
• Oversees key strategic vendor relationships 

People Management:

• Develops and implements a talent strategy that aligns with USBU’s vision, culture and people goals to deliver an exceptional people experience
• Leads, builds, retains, develops, and motivates team members to success
• Builds a talent base and succession plan, implements personal development plans and training to achieve business objectives

DIMENSIONS AND ASPECTS 

Technical/Functional (Line) Expertise (Breadth and depth of knowledge, application and complexity of technical knowledge) 

• Comprehensive understanding of the pharmaceutical industry and sales and/or marketing, including extensive experience with various Sales and Marketing Operational domains (e.g., Marketing Program Management (Vendor Management, Speaker Bureau Management, Meetings & Event Planning), Marketing Services (Approval Process and Print Production), commercial learning and data services.  

Leadership (Vision, strategy and business alignment, people management, communication, influencing others, managing change) 

• Demonstrated ability to collaborate exceptionally well across multipole business units and functional groups
• Enterprise level leadership with the ability to inspire, motivate and drive results
• Ability to present complex information clearly and with confidence 
• Excellent communicator, able to persuasively convey both ideas and data, verbally and in writing
• Proven skills as an effective team player who can engender credibility and confidence within and outside the company
• Dedicates time and effort to strategic development of talent and capabilities within their team
• Fosters a diverse, equitable and inclusive environment and champions all USBU initiatives in services of this goal

Decision-making and Autonomy (The capacity and authority to make organizational decisions, autonomy in decision-making, complexity of decisions, impact of decisions, problem-solving)

• Broad decision making responsibilities: 
• Ability to make highly complex decisions that impact the enterprise
• Ability to seek diverse input from multiple constituents and align towards agreed upon solutions
• Ability to incorporate feedback and ensure decisions are made swiftly to yield flawless execution  
• Accountable for designing and implementing vision and strategy for designated scope

Interaction (The span and nature of one’s engagement with others when performing one’s job, internal and external relationships)

• Foster solutions-oriented thinking by building a culture of performance, accountability, simplicity, empowerment, external orientation and curiosity
• Effectively navigates the changing external and internal environment and leads others through change by creating and inspiring an engaged community
• Effectively negotiates and collaborates with business partners and demonstrates the ability to resolve conflict in a constructive manner
• Ability to build strong partnerships and drive role clarity with other Takeda function, including Sales, Marketing, Managed Markets, Finance, IT, Procurement, HR, Legal/Compliance, Medical Affairs, Communications, Public Affairs, external vendors, and others.

Innovation (The required level of scientific knowledge, knowledge sharing, innovation and risk taking)

• Ability to set a vision and lead organization change
• Comfortable challenging the status quo and bringing forward innovative solutions
• Ability to take risks implementing innovative solutions to improve patient and HCP experience
• Ability to identify areas for process and systems innovation and implement change that will enhance effectiveness

Complexity (Products managed, mix of businesses, internal and/or external business environment, cultural considerations)

• Ability to work in a highly matrixed ecosystem (internal and external) with a high degree of complexity
• Ability to determine areas of consistency or flexibility in practices from one business to another, balancing uniformity and replicability with meeting business needs

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:  

• Minimum of 15 years of management level experience in the pharmaceutical, biologic/biotech, or medical device industries.  
• Management experience in pharmaceutical product marketing, product sales management, marketing operations, sales operations, marketing management, and/or product management experience or related field, leading a medium to large organization and influencing senior-level management and key stakeholders
• Exhibits an understanding of how operational processes, systems, and capabilities can impact and advance commercial and marketing strategies
• Proven track record of leading and driving business process transformation and organizational culture change 
• Operational experience in pharmaceutical drug development, sales, marketing and product launches
• Track record of successful second-level leadership, management, and development of large, multi-disciplinary globally dispersed teams
• Health care business acumen with a comprehensive understanding of the pharmaceutical industry and U.S. Commercial environment

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Boston, MA

U.S. Base Salary Range:

$255,800.00 - $401,940.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job. The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location. 

U.S. based employees may be eligible for short-term and/ or long-term incentives. U.S. based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S. based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation. 

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Boston, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.