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Job Description

About the role:

The Associate Director for Patient Marketing HAE oversees the lifecycle of a product or product line, from gathering user requirements to developing enhancements and strategies to maximize product appeal. You will ensure that products meet market demands and align with Takeda's mission to bring better health to people and a brighter future to the world. You will report to the HAE Brand Strategy Lead.

How you will contribute:

• Develop branded patient messaging strategy and pull through development of creative assets, including video, which grows patient awareness of Takeda product

• Develop promotional strategies and implement impactful marketing tactics that address the unmet needs of patients and sustain launch success through adoption and long-term adherence of product

• Partner with Portfolio Marketing, Medical Affairs and Managed Markets to develop marketing strategies that encourage the use of preventive therapy in HAE

• Takeda lead with external agencies to provide organization and management of projects, and processes to ensure that programs are delivered on time, with high quality and appropriate linkages with other Takeda programs/systems

• Partner with HCP and Digital marketing counterparts to ensure that branded promotions across channels and audiences work synergistically to support brand goals

•  Responsible for Patient CRM strategy, content creation and overall execution inclusive of ongoing maintenance and performance oversight. 

• Collaboratively drive relevant and actionable patient insights that identify the emergent needs of HAE patients, fostering alignment with Patient Engagement, and Patient Services counterparts, contributing to market research processes during kick-off meetings, survey/discussion guide reviews, fieldwork observation and presentations

• Lead patient-focused brand planning, proposing programs and tactics to support the strategy and championing that plan through engagement with cross-functional partners

• Ensure all patient resources and programming are in alignment with Takeda Compliance, Legal and Regulatory requirements

• Manage annual promotional budget for all patient materials

• Represent patient and brand communication needs as part of the promotional review and approval process

• Must have demonstrated experience analyzing and deriving business insights from qualitative and quantitative market research data

• Experience managing creative agencies and budgets preferred

• Broadcast and video creation experience preferred

• Experience and knowledge promoting in rare and ultra-rare therapeutic categories strongly preferred

• Lead Consumer campaign development, consult on channel strategy, execution and measurement of campaigns and ensure performance integrity and measurability of digital marketing ecosystem.

• You will have line of sight across multiple teams that interact with HAE patients, including Patient Engagement, Advocacy and Patient Services. You are expected to assemble and lead these cross-functional teams to ensure effective implementation of brand patient promotions, as well as identify the resources needed for success

• This role’s primary cross-functional collaborators in Patient Engagement, Advocacy and Patient Services are at an Associate Director level or higher

Minimum Requirements/Qualifications:

• Bachelor’s degree required, MBA preferred

• 6+ years' experience with increasing responsibilities in marketing, sales or related function, with at least 4 years of dedicated experience in marketing

• Consumer marketing experience leading campaign development through promotional asset execution and driving impactful customer experiences

• MBA and/or client services experience at a creative agency experience preferred

• Experience managing promotions through broadcast/TV and/or social video a plus

• ~20% travel to attend meetings, conferences and occasional field rides

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$153,600.00 - $241,340.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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