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Job Description

People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda. 

Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have? 

We are currently hiring for a Brand & Customer Manager GI on a permanent contract for our Swiss local office in Glattpark (Opfikon).

In the role of Brand and Customer Manager (BCM) GI objective is to drive the product's expansion in the Swiss IBD market. This involves crafting and contributing to the local commercial strategy and driving the implementation that aligns with the overarching goals and plans of the GI Business Unit.

Your contribution will be crucial, offering both specialized knowledge and therapeutic guidance to enhance the Business Unit’s efforts and stimulate growth:

• Drive deep understanding of what motivates patients and the HCPs that care for them, including what factors influence their choice of therapy options and Takeda’s products over competitors. Act on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges.
• Capable to translate those insights in customer engagement strategies and tactics that both respond to the patient and customer needs and preferences and help us to achieve our commercial goals

Furthermore, your responsibilities include spearheading the collaborative efforts of various projects, infusing the GI Business Unit with valuable insights and strategic recommendations. Your involvement with the EUCAN regional marketing Network is required as your role encompasses the exchange of best practices and collaborative participation.  

Key responsibilities:

Business Strategy and Project management:

Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance, the successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan, including but not limited to:

• Create OCE campaigns, programs, and tactics customized to different customer groups including HCPs, patients, patient associations, and media.
• Development and implementation of promotional materials
• Strategic and tactical lead of Takeda's congress activities

Has a strong understanding of the local GI market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics

Identifies actions to strengthen product positioning (eg. direct medical development, labeling changes) to maximize brand performance. 

Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage. 

Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities.

Directing generation and analysis of data to seek out opportunities and risks to support recommendations for strategic direction based on demand and market dynamics through market research etc.

Cross-functional Teamwork & informal leadership

• Developing effective and constructive networking and working relationships throughout the Business Unit, GI Brand Team, Market Access department, Medical Department, Commercial Excellence Team, and KAM team in particular. Ability to lead projects and cross-functional teams without formal authority.

Financial Management

• Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
• Effective budget control and resource management within predefined project budgets.

Stakeholder engagement and management

• Developing and maintaining strong, effective, and constructive team relationships (Agency, Specialists, and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers.
• Ensuring effective communication with all relevant internal and external key stakeholders.
• Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels.
• Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
• Championing across the organization the need to consider the patient and customer voice and needs

Risk Management and controls.

• Supporting the Business Unit Management in managing the company’s risk profile including, (where appropriate), Code of Conduct, the Health, and Safety performance of the business and in ensuring that appropriate internal controls are in place.

Profile:

• The ideal candidate for this position will possess an advanced university degree in business or life sciences
• At least 5 years of experience in the pharmaceutical industry. Experience in marketing/commercial roles highly preferred.
• Excellent project management skills
• Indirect leadership capabilities, particularly in leading cross-functional teams, are crucial, as is experience in managing external agencies, budgets, and timelines.
• The candidate should be customer-centric with a strong external focus and possess a collaborative mindset, working effectively across product and functional teams.
• Good networking skills, effective communication
• Accountability and a commitment to excellence in execution
• Ability to understand and actively contribute to the management of a P&L
• Outside thinking rather inside focus; advocating for the patient and HCP perspective into the organization
• High level of strategic and analytical thinking combined with solid business acumen.
• Highly entrepreneurial and accustomed to operating with high degrees of autonomy
• Innovative, develops new ways of working
• Fluent (written and spoken) in English, German, and French preferred

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world. Learn more at takedajobs.com. 

Diversity, Equity, and Inclusion

At our heart are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, race or ethnic origin or disability. 

If you are interested in this opportunity, we look forward to receiving your application via our online tool! 

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