Vaccines Market and Commercial Activation Excellence Director

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Job Description

About the Role:

We are seeking a seasoned Vaccines Market & Consumer Activation Excellence Director to lead the development and execution of marketing and consumer activation strategies across Growth & Emerging Markets (GEM). This role is pivotal in building marketing capabilities, driving private market activation, and enhancing brand presence and commercial performance in the vaccines sector.

How you will Contribute:

Critical functional knowledge

• Lead the development and enhancement of marketing capabilities tailored to private markets within the vaccines division.
• Identify capability gaps and implement a roadmap to elevate internal standards aligned with global external best practices.
• Drive a customer-centric, insights-driven and externally focused marketing culture.
• Champion the “Winning Formula Framework” and ensure consistent brand planning across GEM that is insights driven and outcome oriented.
• Design and execute comprehensive brand plans with a focus on private market activation strategies and measurable tactics.
• Shape impactful consumer journeys in private markets based on consumer insights, behaviours, market data and trends, and through close collaboration with Data, Digital & Technology (DD&T) and cross-functional team.
• Pilot and scale consumer activation initiatives across GEM markets.
• Utilize data analytics and digital technologies to optimize marketing efforts, recognizing the distinctive aspects of private market.
• Leverage DD&T and analytics to optimize campaign performance.
• Analyze private market dynamics, regulatory environments, and consumer behaviours to identify growth opportunities.
• Provide strategic input on product positioning, pricing, and market access tailored to private market needs.
• Establish KPIs to measure marketing effectiveness and adapt strategies accordingly, especially in consumer segments.
• Directly contribute to GEM P&L, particularly through the Qdenga launch.

Critical business expertise

• Strong marketing knowledge in either consumer goods or vaccines.
• Validated experience and knowledge of external customers including patients, prescribers, payers, providers particularly in Brazil and SAM Core Hub.

Nature of Impact:

• Direct impact to GEM P&L given the importance of Qdenga launch in overall revenue ambition.

Communication Skills:

• Excellent downwards communication skills to attract, lead and motivate talents and align them with global strategy and vision.
• Excellent upwards communication skills to drive program excellence and engaging functional partners.

Innovation

• Pragmatic use of digital to build capability and provide deep market and customer insights that are valuable to portfolio management.
• Out of the box thinking of approaching the Qdenga as an innovative and unprecedented launch.

Role Requirement:

Critical technical, professional and personal capabilities

• Extensive knowledge of marketing, distinguished record of managing a brand at local and global/regional level.
• Digitally savvy.
• Strategic and analytical thinking.
• Ability to deal with decision making processes in complex organizations and generate collaboration and followership.

Critical leadership capabilities

• Entrepreneurial and proactive management skills and a "can do attitude” to manage fast-growing market.
• High level of personal maturity and natural authority.
• Committed to talent development and capability building for sustainable growth.

Critical Success Factors & Key Challenges

• Proven experiences in marketing, sales, analytics, product management.
• Local experience in leading complex initiatives and oversight of budgets and key elements of strategic/global projects.

Additional Information

• Biological and Medical Sciences education or experience preferred.
• Digital marketing experience in a consumer goods environment preferred.
• Business knowledge, MBA preferred.
• Fluent English speaker to ensure effective communication across the region and to Global.
• More than 8 years of standard-setting performance in this role or a comparable role.
• Ideally 5 years of vaccines experience.

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