Manager- Market Expansion and Portfolio Planning, Plasma Derived Business (PDT)

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Job Description

OBJECTIVES/PURPOSE

The Manager – Market Expansion & Portfolio Planning (PDT) will be responsible for driving key strategic initiatives to grow the PDT business. This role combines aspects of market expansion, alternate channel development, Key Account Management (KAM), and end-to-end portfolio planning, ensuring the business maintains and enhances its leadership in the competitive landscape. The incumbent will collaborate with cross-functional teams to deliver on commercial goals, accelerate innovation opportunities, and strengthen customer-centric strategies.

KEY RESPONSIBILTIES

Market Expansion & Channel Development

• Identify and establish alternative business channels, including modern trade, digital platforms, and other emerging networks, to expand market reach.
• Tailor strategies to activate and sustain alternate channels, ensuring differentiation and alignment with business priorities.
• Foster relationships with new and existing partners to build sustainable, long-term growth opportunities.

Portfolio Management

• Oversee the full lifecycle of PDT products, from development to launch and post-launch optimization, ensuring market needs are met effectively.
• Create and execute Go-to-Market (GTM) strategies and channel-specific promotional plans to enhance portfolio performance in key growth areas.
• Conduct competitive analysis and market research to continually refine portfolio strategy and address gaps or emerging opportunities.

Key Account Marketing

• Develop and execute tailored marketing programs aligned with the needs of key accounts, driving customer engagement and aligning solutions with their priorities.
• Collaborate with the commercial and sales teams to deliver personalized value propositions for strategic accounts, ensuring win-win outcomes.
• Proactively identify business opportunities within key accounts, integrating marketing and product insights to maximize value for both the company and the client.
• Lead joint-business-planning discussions with key accounts to ensure alignment of shared goals, long-term partnerships, and innovation opportunities.

New Product Planning

• Spearhead planning activities for introducing new products, including evaluating market demands and developing launch strategies tailored to key accounts and other channels.
• Align pre-launch plans with regulatory, commercial, and R&D teams to ensure seamless execution of product entry into the market.
• Drive adoption and post-launch success by implementing differentiated marketing strategies across channels and accounts.

Collaboration & Stakeholder Management

• Act as a strategic liaison between internal teams (sales, regulatory, marketing, and operations) to ensure coherence in business objectives and flawless execution.
• Provide strategic insights and actionable recommendations to senior leadership for decision-making and long-term planning.
• Be the focal point for alternate channels and key accounts, facilitating integrated engagements across multiple stakeholders.

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS:

• Must have - Bachelor’s degree in Pharma/life sciences is mandatory, MBA- marketing from reputed management college is preferred
• Must have Minimum 8-10 years of experience in pharmaceutical industry with significant stint in marketing and sales (Regional/National level).
• Experience in developing marketing strategies to shape up market share in different channels.
• Cross-functional experience in market access, alternate channel, modern trade, consulting, strategy roles etc. would be preferred.

ABOUT TAKEDA

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Futureto people around the world through leading innovation in medicine in our four core therapy areas of Oncology, Gastroenterology (GI), Rare Diseases and Neuroscience, plus Plasma-Derived Therapies (PDT) and Vaccines.

Discover more at www.takeda.com.

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