HCP Marketing Lead

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Job Description

OBJECTIVES/PURPOSE

Takeda sees a world where all people across the globe, regardless of age, race, or socio-economic class are protected against the threat of dengue. 

• The HCP Marketing Lead will drive the development and execution of HCP activation strategies for Pediatric and Adult vaccine segments, starting from the pre-launch phase for India & Sri Lanka. The incumbent would successfully lead the HCP marketing activities by developing and executing brand plans for driving VCR rates across Peds and Adult segment
• The HCP Marketing Lead will collaborate closely with Medical, Sales (Private Market – Peds & Adult), DD&T, Business Intelligence, Compliance, Legal, Finance, Global Marketing teams, and external agencies
• The incumbent will be developing and executing the launch strategy in collaboration with cross-functional teams for successful launch of vaccine

ACCOUNTABILITIES

Deliver best-in class launch for vaccine portfolio

• Collaborate and work closely with cross-functional teams to ensure adherence to the launch plan
• Develop marketing strategies, campaigns, and messaging architecture to support the vaccine launch in India
• Lead pre-launch market research and conditioning to ensure launch readiness

Maximize the business opportunity throughout the product life cycle

• Conduct in-depth business potential analysis and create short-, mid-, and long-term sales projections and business plans
• Define and communicate a clear brand vision along with short- and long-term product objectives

Development and follow-ups on annual brand plans

• Becomes the owners of the annual brand plans including therapy area know-how, patient flow, market segmentation, key market drivers, competition assessment
• Translate the market situational analysis into an adequate SWOT
• Develop the key sales, market research and business business objectives for each business year
• Develop the relevant action and budget plan to achieve the agreed upon objectives
• The successful achievement of tactical objectives and milestones outlined within the strategic marketing plans as agreed with Marketing Head

Drive the implementation sales and marketing tactical plan

• Ensure commitment from sales, medical and the broader organization to implement the product tactical plans
• Spend sufficient time in the field to follow up on the implementation of the tactical plans and to gather new insights and feedback for future brand plans and provide relevant feedback to sales, medical and the broader organization
• Develop an efficient tracking system to ensure close monitoring of status of consumption of the available budget and makes periodical assessment if the intended investment results were achieved
• For all activities, ensure Takeda Code of Conduct and compliance principles

KOL management

• Co-responsibility with medical and sales for KOL identification and management.
• Develop and successfully implement an appropriated national KOL management plan
• Demonstrate strong capability in influencing KOLs and build strong relationships based on trust and respect (compliant with Takeda Code of Conduct and compliance principles)

OCE strategy & delivery

• Build & drive integrated omnichannel strategy for covered HCPs to augment the physical visits for conversion on vaccine
• Build & drive end-to-end digital business model for uncovered HCPs across Peds and Adult for lead generation and insights to expand physical reach in collaboration with DD&T

EDUCATION AND EXPERIENCE

• Master’s degree: MBA preferred
• Around 10-14 years of experience in marketing, brand strategy, product marketing, field sales, marketing planning management in pharmaceutical industry
• Expertise in brand planning, measurement, execution with an emphasis on digital strategy for HCPs
• Ability to create presentations and distil team thinking into clear and actionable recommendations
• Demonstrate strategic thinking, initiative, creativity and proven-track record for innovation
• Organizational and project management skills, ability to work on multiple and often diverse areas and to prioritize effectively
• Ability to collaborate with cross-functional teams without direct authority internally and externally with key stakeholders
• Have a strong governance mindset to assess potential risks for the performance and ensure a solid mitigation plan and performance tracking in place
• Launch experience is preferred

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