Sr Dir, Head of GI Rare Brand Marketing

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Job Description

About the role:

As the Sr Dir, Head of GI Rare Brand Marketing you will orchestrate cross-functional responsibilities to ensure the brand(s) within their accountability optimize the customer and patient experience, while also maximizing the business outcomes for the respective teams. Reporting to the VP, GI Rare Franchise Head, this position focuses on maximizing the customer experience by ensuring that the brands in the portfolio have appropriate planning and execution to deliver on the needs of the SBS Short Bowel Syndrome (SBS) community.

How you will contribute:

• Accountable for developing and executing against brand strategy and business planning for cornerstone brand. Ensures that functional plans are supportive and align to strategic objectives identified within the brand planning process and oversees the execution and performance of the tactics necessary to achieve the objectives and adjusts course as appropriate. Partners with Insights and Analytics, external agencies and broader measurement ecosystem  to ensure all performance reporting and brand updates adequately reflect the views and beliefs of the brands within the franchise.

• Accountable for the brand/franchise outputs of Strategic Brand Planning Process, Tactical Opex Management within our Financial Planning Processes (LRF/MRP/MYC) and monthly business review  for the brand . Partners with the cross functional teams (Commercial Planning, MM, C&P, Forecasting, Medical Functions, Patient Services) to ensure all performance reporting and brand updates adequately reflect the views and beliefs of the brand.

• Represent Marketing at all US franchise level meetings as well as provide business updates to US Takeda Executive Team, US business unit executive and global leadership teams.

• Appropriately allocate and manage resources to optimize the performance of the brand. This includes allocating resources, measuring results, adjusting the tactical plan, and resourcing as appropriate.

• Accountable for creation of annual Marketing budget (both headcount and OPEX) and for amending as needed.  Oversee responses to all business unit and corporate budgetary cycles and ad hoc requests

• Coach and develop the Marketing staff to ensure the appropriate position of brands in the franchise by understanding and acting on the appropriate insights, benefits and reasons-to-believe that most optimize the brand. Evolve this, as appropriate, over the lifecycle of the brand.

• Develop and coach the marketing competencies required to effectively cultivate and grow talent within the Marketing team.

• Represent the brand and organization externally with key thoughts leaders, patient and HCP organizations, channel partners along with broader HCP community that identifies and manages SBS.

• It is expected they work positively and collaboratively with subject matter experts in forming their plans and decisions (sales, insights and analytics, managed markets, commercial planning, medical affairs, health outcomes, patient services, etc.)

• Work cross-functionally to develop the integrated life-cycle plan for the brand, advocate for appropriate resources and appropriately revisit this plan as new information becomes available that would merit adjustment.

• The Head of Marketing thinks broadly about all aspects of life cycle and brand management with a deep understanding of overall marketing concepts, tools and processes. Using strong critical thinking skills, and consistent sound judgment, objectively lead a team of cross-divisional/functional leaders to the best conclusions and decisions.

• Develops performance goals for team and ensures on-going assessment and identification of key learnings to inform continued success of the team

• Continuously identifies key talent and oversees a succession planning process for key roles

• Ensures that recommendations, communications and decisions are only made in manners consistent with Takeda’s values and policies

• Acts promptly and decisively to address potential compliance and other concerns – in consultation with Manager, Compliance, Legal and/or HR

Minimum Requirements/Qualifications:

Required

• Bachelor’s degree

• 15+ years of marketing, sales or related function experience in the pharmaceutical industry with 5 years in management-level positions with increasing responsibilities.

• People leadership of first line managers and individual contributors experience required

• Demonstrated strategic planning skills to identify unique opportunities and adaptability to changing market conditions

• Proven track record for consistently meeting or exceeding goals and objectives

• Demonstrated strong collaborative abilities

• Demonstrated ability to coach, delegate, and motivate a team providing timely feedback

• Very strong communication skills – verbal, written and presentation skills

Desired

• MBA

• Experience in senior marketing positions at a commercial pharmaceutical organization 

• Specialty rare disease commercial, cross-functional and/or management experience

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range:

$208,200.00 - $327,140.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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