Senior Manager, US Medical, Omnichannel Engagement (TakedaMedConnect.com/Social Media)

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Job Description

ROLE OVERVIEW:
The Senior Manager, US Medical, TakedaMedConnect.com (TMC.com)/Social Lead (Sr Mgr., TS) will execute US Medical’s TMC.com and social media tactics, aligned with US Medical’s overarching omnichannel objectives to collaborate with relevant stakeholders to establish, manage, and evolve related business systems to deliver scientific exchange for US HCPs through web/social channels. 

The Senior Manager, TS will work alongside the Digital Capability Leads (DCLs), other Omnichannel Engagement Leads, and Data, Digital & Technology (DD&T) platform owners, and US Medical functions to execute tactics, ensure alignment with stakeholder input, and adapt to US Medical ecosystem priorities.

OBJECTIVE:

The Sr. Mgr., TS is a critical role within the US Medical (USM) organization that reports to the Head of Digital Engagement and Insights. As the person responsible for the execution of TMC.com and US Medical’s social media activities, the objectives of this role are to: 

• Provide input, maintain, and drive the tactical evolution roadmap for TMC.com/US Medical social media that includes thoughtful long-term execution prioritization, support of planning and goal setting aligned with US Medical’s omnichannel strategy 

• Execute website and social media updates and submissions for medical material review, including Medical Communications, Publications, and Congress content ensuring timely and highly accurate submissions

• Manage the execution and coordination of UAT and move to production and release

• Facilitate agency coordination including meetings, processes and procedures, ensuring proper documentation and standards are met

• Support and evolve (where appropriate) web and social capabilities within related business systems (e.g., Adobe (AEM, Edge), Veeva, Khoros, etc.) alongside the technology platform owners to deliver scientific exchange through web/social channels

• A “continuous improvement mindset” is needed to support the evolution and scaling our capabilities over time. As an essential component of US Medical’s omnichannel strategy, it is necessary for this individual to leverage these business systems to achieve scientific engagement objectives for US Medical

RESPONSIBILITIES & ACCOUNTABILITIES:

Understanding and Improving Existing Processes and Systems: 

• Outline and appropriately document the processes and capabilities for relevant business systems supporting TMC.com and social channels (e.g., Adobe, Veeva, Khoros, etc.)

• Collaborate with differing stakeholders to understand current and potential capabilities and end-user preferences / requirements related to functionality and content offered through TMC.com and social media, including methods and drive evolution for improving user experience, exchange of information, and tailoring of content

• Conduct at least an annual analysis to uncover tactical execution gaps and challenges, and areas of opportunity for a more streamlined approach (e.g., agency, MMRP, or other processes)

• Execute suggested improvements by working with the Head of Digital Engagement and Insights and relevant stakeholders to evolve related business systems and improve web / social-media-based scientific exchange

• Ensure content intake process is being followed by cross-functional and if any processes need to evolve, work with the appropriate internal teams

Facilitate a Connected HCP experience: 

• Enable HCPs to transition smoothly between channels and ensure consistent experience across all touchpoints and the most efficient and easiest user-experience

• Ensuring optimization and tailored scientific messages or content are delivered by understanding and leveraging the user-experience through analytics and algorithms of the various systems or other means

Internal and External Team Collaboration

• With support with MDE&I colleagues, manage digital agencies, including roadmap documentation planning, budgeting, and tactic execution. Ensure agencies collaborate to share knowledge and optimize project planning

• Coordinate and execute all legal/regulatory/medical/compliance reviews. Work with agencies to develop submissions, proof all submissions (pre-and post-submission/approval review cycle), ensure approved submission matches the published content, and collaborating with reviewers, when needed

• Regularly collaborate with Med Comms, Medical Information, Publications, and congress teams to support the digitization of content (formatting, content intake, hand-off to TMC.com/social media team. Liaise with teams as digital subject matter expert

Content Delivery:

• Collaborate with Medical Communications, Congress, and Publications teams to ensure medical content reflects Takeda standards, updated scientific messaging and assets

• Ensure dynamic content delivery with consistency across platforms

• Ensure that content is accessible across various devices and screen sizes, including mobile devices

Data Analytics and Reporting and Metrics:

• Utilize data analytics tools and platforms to track, analyze, and act upon US HCP engagement data

• Leverage data from relevant systems to refine or develop new metrics that lead to actionable insights to improve HCP engagement and user-experience

• Measure key performance indicators (KPIs) (e.g., site health, views, content downloads, etc.) and ensure best practices are met

• Engage in pilots/thoughtful experimentation with different content, messaging, and communication channels to determine what resonates best with HCPs

EDUCATION, EXPERIENCE, AND SKILLS:

Required:

• Bachelor's Degree

• 3+ years’ experience working in digital marketing operations, or marketing technology-related functions

• Experience working with cloud-computing and/or traditional web and data applications (e.g., Veeva, Adobe, Salesforce, Khoros, CMS etc.)

• Excellent communication (oral, written, and presentation) and interpersonal skills

• Demonstrated planning and organization skills, attention to detail, execution, and follow-through

• Experience with business-related social media content generation, platforms and their application

Preferred:

• Advanced Degree (e.g., MBA, Computer Science)

• Demonstrated success in a cross-functional environment successfully delivering objectives

• Involved in the development, roll-out, or evolution of a data platform for digital marketing 

• 3+ years of digital leadership role experience

• 3+ years of program and/or project management experience

• 3+ years’ experience in pharmaceutical-industry-focused marketing

• Deep knowledge of digital analytics and social listening

• Healthcare experience or pharmaceutical industry knowledge

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Hayden - 45-55

U.S. Base Salary Range:

$150,500.00 - $236,500.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Hayden - 45-55

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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