Senior Business Analyst - Digital Campaigns

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Job Description

The Future Begins Here

At Takeda, we are leading digital evolution and global transformation. By building innovative solutions and future-ready capabilities, we are meeting the need of patients, our people, and the planet.

Mexico City has been selected to be home to Takeda’s recently launched Innovation Capability Center thanks to its international recognition in qualified and experienced talent in the data, digital and technology fields. We invite you to join our digital transformation journey.

In this role, you will have the opportunity to boost your skills and become the heart of an innovative engine that is contributing to global impact and improvement.

At Takeda’s ICC we Unite in Diversity

Takeda is committed to creating an inclusive and collaborative workplace, where individuals are recognized for their backgrounds and abilities they bring to our company. We are continuously improving our collaborators journey in Takeda, and we welcome applications from all qualified candidates. Here, you will feel welcomed, respected, and valued as an important contributor to our diverse team.

THE OPPORTUNITY

We are seeking skilled and motivated Business Analyst to join our IRIS360 Product Team. As a core member of this team, you will play a key role in shaping our patient and HCP engagement solutions. You will also collaborate with cross-functional teams to understand their needs and enhance productivity and efficiency.

Senior Business Analyst works independently on tasks with up to high complexity. Inputs for work are given mainly directly by other stakeholders. This role works independently on assigned tasks and may help more junior members of chapter when necessary.

Main area of focus is development on Salesforce Health Cloud platform.

RESPONSIBILITIES

• Act as a liaison between business stakeholders and technical teams, ensuring clear communication and understanding of requirements.
• Facilitate meetings and discussions to gather insights.
• Create Jira user stories for digital campaigns.
• Understand and document business requirements related to Digital Marketing campaigns.
• It is expected that the output will be on a desired level according to company standards.
• Collaborate with stakeholders, including marketing teams, to identify their needs and expectations.
• Collect feedback on email testing from agencies and businesses and possess the ability to articulate it effectively before conveying it to the developers.
• Analyze current digital campaigns processes and identify areas for improvement.
• Propose and document changes to streamline workflows and enhance efficiency.
• Analyze data requirements for effective segmentation, personalization, and targeting in digital marketing campaigns.
• Ensure data integrity and consistency within SFMC/ CDP.
• Understand and define reporting requirements for campaign performance metrics and analytics.
• Create detailed documentation such as functional specifications, use cases, and user stories and other outcomes.
• Clearly articulate requirements and specifications for development and implementation teams.
• Work closely with the SFMC/ CDP admin or development team to configure segments and email journeys according to campaign requirements.
• Collaborate on any necessary customizations or integrations with other systems.
• Close cooperation with Development, Product/Platform Owners, QA and others is expected on daily basis.
• Develop and execute test plans to validate that the configured SFMC solution meets the defined business requirements.
• Provides continuous updates to stakeholders and Project Manager during project delivery, communicate changes, problems, risks and ambiguities.
• Coordinate with testing teams and stakeholders to ensure successful testing before campaigns “GoLive”.
• Offer ongoing support and address any issues or questions that arise during and after testing or implementation/deployment.

SKILLS & QUALIFICATIONS

• Bachelor’s degree in relevant field, or other relevant work experience
• 4+ years of experience in a business analysis area (Functional Specifications, Use Cases)
• 2+ years of experience within a Lean/Agile development environment
• 2+ years of experience with Salesforce Marketing Cloud/Data Cloud or other ESPs in the digital workspace (i.e. Constant Contact).
• 2+ years of experience with Jira (Backlog, Epics, User Stories creation)
• 2+ years of experience defining and creating Campaign Performance Metrics and Analytics
• Certification a field of Business Analysis (Recommended)
• Training/mentor skills
• Outstanding communication skills with technical and functional teams, both written and verbal
• Ability to reach audiences of all levels of a large global organization.

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WHAT TAKEDA CAN OFFER YOU:

• Takeda is certified as a Top Employer, not only in México and North America, but also globally. No investment we make pays greater dividends than taking good care of our people.
• At Takeda, you take the lead on building and shaping your own career.
• Joining the ICC in Mexico City will give you access to high-end technology, continuous training and a diverse and inclusive network of colleagues who will support your career growth.

BENEFITS:

It is our priority to provide competitive compensation and a benefit package that bridges your personal life with your professional career. Amongst our benefits are:

• Competitive Salary + Performance Annual Bonus
• Monthly Supermarket and Food Vouchers
• Flexible Working Schemes
• Comprehensive Healthcare Insurance Plans: Life, Medical, Dental & Vision
• Additional Time Off
• Diversity, Equity, and Inclusion Programs.

ABOUT ICC IN TAKEDA:

• Takeda is leading a digital revolution. We’re not just transforming our company; we’re improving the lives of millions of patients who rely on our medicines every day.
• As an organization, we are committed to our cloud-driven business transformation and believe the ICCs are the catalysts of change for our global organization.

If you have further inquiries on the ICC Mexico City or this role, follow us on LinkedIn, and look up for our upcoming online events where we will elaborate on open roles and host Q&A sessions.

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