Marketing Lead, Oncology

ROLE OBJECTIVE

• ​​As the Markting Lead for Oncology , you will lead the development and implementation of the Strategic Marketing Plan to maximize brand performance, including pre-launch and launch planning for a first-in-class treatment option in the Oncology sector. This involves achieving tactical objectives outlined in the plan by developing and implementing promotional materials, multi-channel solutions, customized programs for different customer groups, congress activities, patient support services, and strengthening product positioning.

ACCOUNTABILITIES

Customer Activities (40 – 60%)

• Identifies, develops and fosters professional long-lasting peer-to-peer relationships with key physicians, key opinion leaders (KOL) and academic centres and ensures ethical and high-level exchange of scientific information in Oncology

Business Strategy and Management

• Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance
• Lead the pre-launch and launch planning for first in class treatment option in Oncology sector, including flawless execution of the launch plan
• The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including but not limited to:
  • Development and implementation of promotional materials
  • Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance
  • Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media
  • Strategic and tactical lead of Takeda´s congress activities
  • Development and implementation of relevant patient support services in line with strategic planning
• Has a strong understanding of the local Oncology market (Multiple Myeloma, Hodgkin Lymphoma and Solid Tumors) and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics
• Identifies actions to strengthen product positioning (e.g. direct medical development, labeling changes) to maximize brand performance.  Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage.  Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
• Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics
• Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan
• Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, ONCO Brand Team, Takeda country Medical Department, ONCO KAMs, Commercial Excellence and other relevant outsource agencies

Effective team and cross functional working internally and externally

• Supports the Specialty Care BU Head in building and leading a strong brand team and developing team members to equip them for current and future business and career opportunities
• Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general and with the ONCO Brand Team, Takeda Market Access department and Takeda Medical Department in particular
• Partnering with the ONCO KAM team/ Sales force to provide strategic direction in the development of training material and programs

Financial Management

• Actively analyse in-market performance and identify key metrics to assess the performance versus plan at the market, segment, and customer levels, taking into account key drivers of customer behavior
• Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
• Effective budget control and resource management within predefined project budgets

Communication

• Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers
• Ensuring effective communication with all relevant internal and external key stakeholders;
• Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels
• Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers
• Implementation of multi-channel innovative communication approaches to customers

Risk Management and controls

• Supporting the Specialty Care BU Head in managing the company’s risk profile including, where appropriate, Code of Conduct and the Health and Safety performance of the business
• Assisting the Specialty Care BU Head in ensuring that appropriate internal controls are in place
• Utilizing new market research approaches with business partners to assess business risks and opportunities.  Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities

Interfaces:

• Internal: Marketing and Sales Force/ Business Units, Event Management, Regulatory and Quality- / Compliance Manager, Finance, Medical Affairs EUCAN
• External:  Customers, physicians, nurses, health care professionals, agencies

SKILLS and LEADERSHIP CAPABILITIES

Skills & Competencies required

• Profound Marketing experience in the therapeutical area of Hematology/Oncology mandatory
• Segment specific experience (at least 2 years)
• Identification with Takeda-ism values
• Communication & strong interpersonal skills with an ability to influence at high level
• Understanding the decision making units and an ability to manage complex networks
• In depth knowledge of applicable laws (EOF-SFEE), regulations and general pharmaceutical industry code of conduct
• Business acumen and ability to understand and actively contribute to the management of a P&L
• Outside thinking rather than inside focus; advocating patient and HCP perspective into the organization
• Crucial that the candidate understands the Oncology environment and business model where the brand/s operate, including working with a KAM model
• Willingness to spend high amount of time with customers
• Willingness to travel abroad and participate in international meetings and events
• Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
• Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations
• Innovative, develops new ways of working and uses these to differentiate from competition
• Strong communicator with the ability to engage both external and internal customers
• Builds a collaborative network of relationships with people in a variety of functions, roles and locations and leverages formal and informal networks to accomplish the ambitious goals 
• Personal drive to follow-through plan and excel

Work experience & Education

• University degree (Biologist, Pharmacist, Chemist, Marketing, Health Science preferably)
• Advanced degree in management, such as M.B.A., M.P.H. or M.H.A. is an advantage
• Minimum 5-7 years of experience in marketing or brand management positions required
• Min 6 years of experience of pharmaceutical industry experience
• Excellent English language skills required
• Good knowledge of Greek is of advantage
• Advanced PC skills (MS Office)

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world. Learn more at takedajobs.com.

Diversity, Equity, and Inclusion

At our heart are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, race or ethnic origin or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!