GPD Strategy and Marketing Lead, Dermatology

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Job Description

At our heart we are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.

Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have?

About the Role 

The Senior Director, GPD Strategy and Marketing Lead, Dermatology offers a unique opportunity to shape Takeda's first commercial footprint in Dermatology. You will tailor the global brand strategy across the GPD region and co-create with LOC team members lead pre launch non-promotional and post-launch promotional initiatives.

This role is especially critical as Takeda enters the Psoriasis therapeutic area, helping to cultivate a culture of trust and excellence across internal teams and with external partners in a rapidly evolving market. You will report to the Head of GPD Strategy & Marketing Dermatology part of the MCE team (Marketing & Commercial Excellence).  

The GPD Strategy and Marketing Lead, Dermatology, supports the GPD MCE Head of Dermatology Strategy & Marketing and the Dermatology franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via:  

• Leading the development and execution of the MCE tactical plan, including leveraging global strategy and resourcing tailored to the EUCAN & GEM reality, such as patient profiling & segmentation, brand campaign, messaging, etc.  

• Providing strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level.  

• Providing expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations. o Establishing and maintaining a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement

How you will contribute

• Strategic Brand & Tactical MCE Plan: Lead the development and execution of the MCE tactical plan, incl leveraging global strategy & resourcing tailoring to the EUCAN & GEM reality  eg patient profiling & segmentation, brand campaign, messaging, etc 

• Local Brand Plan Guidance & Process: Provide strategic guidance and oversight for local brand planning processes, ensuring alignment with global strategy and supporting effective execution at the LOC level. 

• LOC launch support: Provide expert strategic consultation and support during local launch activation workshops, sharing insights, best practices, and actionable recommendations. 

• Share & Act on Insights, Strategic Insights Roadmap: Establish and maintain a strategic insights roadmap, ensuring insights are systematically gathered, shared, and translated into actionable strategies to drive continuous improvement. 

Strategic Brand & Tactical Planning 

• Leading the MCE launch plans aligned to the global strategy and tailored to the regions across Europe, Canada and Emerging Markets to provide the brand strategy and enable LOC franchise success via: 

• Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands. 

• Establish and execute a strategic insights roadmap in collaboration with the Insights Lead MCE. 

• Tailor and implement global brand strategies for EUCAN & GEM, ensuring local relevance and strategic alignment. 

• Guide and review local brand planning processes, supporting co-creation, adaptation, and execution of brand and marketing content. 

• Identifying and aligning on franchise priorities across LOCs/Regions and leading co-creation, best practice sharing, and execution of marketing efforts across GPD 

• Leading cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., GPLS, Medical, PVA, DD&T, Finance) 

Insights, Patient Profiling & Community Engagement 

• Drive patient profiling initiatives to better understand target populations and inform tailored engagement strategies. 

• Gather, consolidate, and act on insights from LOCs, external stakeholders, and market research to shape strategy and tactical plans. 

• Ignite the psoriasis community through clear, timely, and engaging internal communications, ensuring stakeholders have the right information at the right time. 

Launch Activation & Cross-Functional Support 

• Provide strategic consultation and support at local launch activation workshops, sharing best practices and recommendations based on patient, therapeutic area, and customer insights. 

• Guide LOCs in launch preparation, enabling a seamless mix of digital and traditional marketing material adaptation. 

• Foster cross-functional collaboration and agile execution by leveraging knowledge hubs, reusable content frameworks, and structured business review feedback. 

• Support information & best practice sharing across LOCs by 

• Consolidating, organizing, and synthesizing information & best practices shared by LOCs 

• Supporting the creation and execution of tactical international marketing programs, e.g., by proactively seeking cross-functional and cross-LOC inputs 

• Preparing with the head monthly cross-functional community calls within GPD – agenda, alignment, chairing, reporting, governance 

• Supporting structured business review feedback 

Brand planning and executional excellence

• Develop and maintain deep understanding of current and future market trends, key success factors, and competitive dynamics across psoriasis brands 

• Develop and establish GPD perspectives on psoriasis, treatment approach, patient journey, competition, brand strategy and priorities 

• Strategic insights road map and execution with Insights lead MCE

Lead across GPD Regions and LOCs, as part of the Zasocitinib Strategy & Marketing team, on priority Zasocitinib franchise strategies and execution  

• Collaborating and problem-solving with global, regions and LOCs to achieve targets and maximize brand performance 

• Co-creating & adapting brand plans and marketing content, through close collaboration with LOCs and cross-functional partners  

• Further developing and refining the GTM plan based on first launch learnings and recent market events; develop plan update communications for LOCs, Regional leadership & Regional Bus Ops 

• Supporting the co-creation of region-specific priorities, key initiatives, and KPIs and supporting cross-functional execution 

Insights-for-Impact (I4I)

• Ensure data and insights are systematically embedded into planning and execution, translating analytics into actionable strategies for customer engagement.  

Agency Ways of Working (AoR)  

• Optimize and modernize how we collaborate with agencies of record, ensuring efficiency, innovation, value creation, and scalability across deliverables.  

Alignment and Process Optimization: 

• Scaling content from LOCs, Global, cross functional and the US 

• Coordinate between cross-functional teams (e.g., Medical, PVA, and Compliance) to streamline and formalize communication and approval processes (e.g., MLR reviews). 

• Ensure consistent branding, messaging, and governance frameworks are adhered to across all knowledge and communication platforms. 

Internal Communication & Community Engagement 

• Ignite the psoriasis community through clear, timely, and engaging internal communications 

• Ensure LOCs and stakeholders have the right information at the right time via the right channels, empowering them to act with clarity and alignment. 

Change management and ways of working

• Lead or contribute to co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model—ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM. 

• Activate and embed the “GPD Way” of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively. 

• Scaling content from GPLS, Cross functional team, US and LOCs integrating insights from external stakeholders 

Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub, reusable content frameworks, and diagnostics excellence to accelerate launch readiness and drive patient-centric innovation. 

Skills

Therapeutic & Market Expertise 

• Proven commercial experience in dermatology (psoriasis preferred), with a strong understanding of the therapeutic area, key stakeholders, and market dynamics. 

• Strong knowledge of global healthcare markets (Europe, Canada, Asia, South America, Australia) with demonstrated ability to commercialize assets and adapt strategies to diverse local market needs. 

• Demonstrated ability to build and maintain trusted, compliant partnerships with external stakeholders, leveraging a 360° view of the customer to identify needs, challenge assumptions, and deliver innovative solutions. 

Launch & Commercial Excellence  

• Proven launch experience at LOC, regional, and global level, ideally in Dermatology. 

• Familiar with brand and franchise strategies, lifecycle management (e.g., population expansion, pediatric launches), and aligning commercial strategies with business and financial performance goals. 

• Skilled at analyzing and synthesizing business data to generate insights and actionable strategies. 

Digital & Technological Expertise 

• Ability to embed technology-forward and AI-enabled approaches (agentic AI tools, automated workflows, advanced analytics) to enhance decision-making, streamline operations, and personalize engagement. 

• Strong background in digital biopharma transformation, integrating digital and traditional pathways into operational priorities. 

Leadership & Collaboration 

• Thrives in test-and-learn environments; demonstrates growth mindset, learning agility, and problem-solving skills. 

• Experienced in navigating complex matrix organizations, building trust-based partnerships across LOCs, regions, MCE, and Global teams. 

• Skilled in aligning diverse stakeholders and ensuring cross-functional collaboration with Medical, Compliance, and Commercial teams. 

Communication & Change Leadership 

• Exceptional ability to craft and deliver clear, impactful communication tailored to diverse audiences. 

• Demonstrated capability in change management, driving adoption of new ways of working and maintaining alignment with evolving LOC market needs. 

• Passionate, results-driven leader with a high sense of urgency to deliver better outcomes for patients and create global impact. 

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.

Diversity, Equality, and Inclusion

Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Learn more at takedajobs.com

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