Marketing Director, NPD, Shanghai/Beijing

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Job Description

RESPONSIBILITIES:

• Develop franchise, brand strategies and plans in short term and long term.
• Establish, manage, coordinate and evaluate brand strategy & plans, category A&P budgets, related to the Takeda strategy.
• Manage the implementation of marketing plan and initiatives through working with cross-functional teams.
• Build a strong network with global brand team and ensure China be fully integrated into global brand management plan
• Ensure high quality execution of agreed tactical plans in the region via local marketing & sales team.
• Closely monitor performance of in-market products per region and establish action plans when results fall short of planned objectives
• Responsible for brand P&L according to MRP targets.
• Lead marketing team and develop/retain talents. Ensure high standard on-boarding (new category employees), career planning and training / development to constantly improve marketing capabilities.
• Lead and manage future new product launch. Ensure top quality and timely preparation of new launches according to Takeda New Product Launches guidelines & standards.
• Manage and control A&P budget to be effective and efficient within financial plan.
• Oversee category market research initiatives as part of brand plans and anticipate market reactions / changes.
• Compliance with applicable policies, procedures and other regulations. Coach and provide guidance to the staff to be compliant.

Qualifications & Skills:

• Bachelor degree a must
• Postgraduate degree in business management or marketing a plus
• 15+ years of marketing experience and 5+ years as a brand owner (market manager and above) in the pharmaceutical industry a must;
• Team management experience with 8+ HC a must;
• Sales management skills a plus;
• Lauch experience a plus;
• Mega brand experience or rare disease experience a plus;
• Neuroscience experience / know-how a plus.
• Competency and skills in leading and developing marketing team and people
• Strong business orientation, good business sense, and ability to think out of box utilizing science to create competitive advantage.
• Can-doer spirit and strong commitment to the objectives
• Excellent teamwork and interpersonal skills.
• Excellent presentation and communication skills.
• Fluency in English both in verbal & written.
• Office software operation skills.

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