Brand & Customer Manager

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Job Description

Takeda is an industry-leading, global pharmaceutical company with an unwavering dedication to putting patients at the center of everything we do. We live our values of Takeda-ism – Integrity, Fairness, Honesty, and Perseverance – and are united by our mission to strive towards Better Health and a Brighter Future for people worldwide through leading innovation in medicine. Here, everyone matters and you will be a vital contributor to our inspiring, bold mission. At Takeda, you will make an impact on people’s lives – including your own.

ACCOUNTABILITIES :

• Create programs and tactics customized to different customer groups including HCPs, patients, patient associations and media

• Development and implementation of promotional materials

• Implement multi-channel solutions including digital, mailings & newsletter, media & PR activities for all customers line with the strategic plan and compliance

• Strategic and tactical lead of Takeda´s congress activities

• Has a strong understanding of the local market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;

• Achieving the above through effective liaising, networking and working relationships with the Takeda Market Access Team, DD&T Team, Brand Team, Takeda country Medical Department, KAMs, Commercial Excellence and other relevant outsource agencies;

• Developing and maintaining strong, effective and constructive team relationships (Agency, Specialists and their associations, Advisory groups) and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;

• Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;

• Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers

• Implementation of multi-channel innovative communication approaches to customers

• Utilizing new market research approaches with business partners to assess business risks and opportunities.

• Proactively identifying brand opportunities and issues that require analysis of Business Information to create new approaches or new market opportunities.

• Develop short- and long-term forecasts based on deep domain expertise, identifying risks, opportunities, and the impact of internal and external market trends.

SKILLS and COMPETENCIES:

• Strong strategic and analytical thinking abilities, with a proven ability to interpret market trends, assess competitive environments, and translate insights into actionable plans.

• Demonstrated experience in multi-channel marketing, including digital platforms, communications, and customer engagement strategies.

• Excellent project management and organizational skills, with the capacity to manage multiple priorities and deliver results within established timelines.

• High level of business acumen, with the ability to identify risks, opportunities, and innovative approaches to brand management and product positioning.

• Outstanding interpersonal and communication skills, capable of building effective relationships across internal teams, external stakeholders, agencies, and key opinion leaders (KOLs).

• Proactive problem-solving skills, with the ability to identify issues and propose effective solutions through appropriate channels.

• Customer-centric mindset, with a commitment to achieving best-in-class customer focus and engagement.

• Championing a growth mindset, consistently seek learning opportunities and embrace challenges

• Fluency in English required;    

Takeda is an equal opportunity employer - At our heart are committed colleagues. We offer interested people numerous opportunities and strongly believe in and promote diversity, equity, and inclusion. As a company, we offer roles based on merit, welcoming candidates of any gender, age, religious belief, race, ethnic origin, or disability. Our team is growing, and for this, we need bright minds with creativity and flexibility – what talent do you have?

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