Brand Manager HAE

By clicking the “Apply” button, I understand that my employment application process with Takeda will commence and that the information I provide in my application will be processed in line with Takeda’s Privacy Notice and Terms of Use.  I further attest that all information I submit in my employment application is true to the best of my knowledge.

Job Description

About the role

As Brand Manager for Takhzyro at Takeda, you drive the Integrated Brand Plan (IBP) and coordinate the cross-functional team to enable sustainable market growth and life-cycle management.

Your approach aligns with the current needs of the product, maximizes growth, positioning, and value generation and sustains long-term performance through lifecycle management.

Digital and AI tools will support you in automating data analysis and campaign tracking, allowing you to focus on strategic vision, innovation, and cross-functional orchestration. At the heart of this role are decision-making, brand vision, key stakeholder engagement, and delivering meaningful value to patients.

How You Will Contribute

• Brand Leadership & Strategic Differentiation – Strengthen and evolve Takhzyro’s positioning within the HAE space, anticipating market dynamics and reinforcing its status as the treatment of choice.

• Market Growth & Value Perception – Shape the value and competitive positioning of Takhzyro by integrating insights from real-world evidence, market research, and feedback from healthcare professionals and patients.

• Life Cycle & Portfolio Management – Optimize resource allocation and strategic decisions to maximize Takhzyro long-term value, identifying growth opportunities.

• Omnichannel Excellence – Develop and implement tailored journeys for healthcare professionals, leveraging predictive analytics and AI to enhance campaign effectiveness, always aligned with brand strategy and MLR standards.

• Cross-functional Orchestration – Lead the brand team (Medical, Market Access, Field, Regulatory, PV, Supply), fostering alignment, shared responsibility, and seamless execution.

• Collaboration with MCE – Work closely with the MCE team to adapt and implement the global strategy at the local level, ensuring relevance and excellence in omnichannel execution.

• Governance & Compliance – Ensure brand integrity, adherence to policies, ethical promotion, and responsible AI adoption

• Capability Building & Talent Development –promote marketing excellence, and cultivate a culture of curiosity, ownership, and continuous improvement.

Skills and Qualifications

• Experience in brand leadership within pharma/biotech, ideally with launches or brand revitalization.

• Deep knowledge of therapeutic area strategy and market dynamics.

• Expertise in Integrated Brand Planning (IBP), omnichannel strategy, and customer engagement.

• Strong digital and AI fluency: experience in predictive analytics, social listening, and campaign optimization.

• Ability to synthesize evidence, market insights, and competitive intelligence into impactful strategies.

• Excellent stakeholder management and cross-functional leadership skills.

• Thorough knowledge of compliance and MLR requirements.

Note
At Takeda, Brand Leads combine strategic vision, creative direction, and patient-centric leadership. AI and digital tools enhance efficiency and insight, while strategy, compliance, and human leadership remain decisive for brand success.

Locations

Worker Type

Worker Sub-Type

Time Type