Senior Product Manager, IBD HCP Marketing – Gastroenterology

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Job Description

About the role:

As the Senior Product Manager, IBD HCP Marketing, you will be responsible for Personal and Non-Personal Promotion assets across the HCP ecosystem, including the design, execution, measurement and optimization of high-value touchpoints which will deliver upon brand strategic imperatives for the IBD Franchise.  Reporting to the GIBU Brand Strategy & HCP Marketing lead, your role will be critical to developing strategic messaging and executing throughout personal and nonpersonal channels (including digital media, website, CRM, Rep Triggered emails, conference messaging).  You will work synergistically with brand partners to build and deliver the customer experience. 

You will report to the GIBU Brand Strategy & HCP Marketing Lead.

How you will contribute:

• Oversees, builds and integrates Personal Promotion Field Resources, and Non-Personal Promotion assets across the HCP ecosystem for Crohn’s and UC within HCP Marketing.

• Identifies and recommends relevant programs and tactics as a part of the Integrated Omni-Channel HCP Plan to pull through Brand Strategies and create meaningful and differentiated customer experiences for HCPs.

• Develops creative briefs and oversees execution of messaging & strategy.

• Leverages brand insight to inform segmentation, channel mix preferences, and targeting of HCPs.

• Partners with Analytics to distill insight, validate business opportunities, and monitor ROI of individual tactics; makes recommendations to optimize marketing mix.

• Develops and navigates promotional assets through the medical, legal and regulatory review and approval process.

• Manages agencies, holding them accountable to Takeda USBU policies, standards, timelines and budgets.

• Effectively manages agencies work product and budget for assigned programs.

• Leads key workstreams coming out Brand Planning from ideation to execution, including measuring and evaluating performance.

Minimum Qualifications:

Required:

• Bachelor’s Degree

• 6+ years experience with increasing responsibilities in sales, marketing or related function

• A team player that is readily willing to help other strategic marketers in a fast-paced environment

• Ability to think big picture while also setting direction and managing execution of multiple tactics by engaging key stakeholders within Takeda and with agency representatives

• Proficiency in developing marketing strategy and independently executing

• Ability to clearly and succinctly communicate (verbally/written) ideas to internal partners and external agencies

• Ability to lead without authority and influence cross-functional teams and drive alignment across key stakeholders on projects

Desired:

• Experience in marketing or sales positions at a commercial pharmaceutical organization

• Experience in the therapeutic area

• The ideal candidate will be skilled not only in marketing but also in using AI tools to drive efficiency and innovation

TRAVEL REQUIREMENTS:

• Travel to internal and external meetings including overnights and weekends will be required, estimated up to 15% travel.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range:

$137,000.00 - $215,270.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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