Salesforce Marketing Cloud Senior Software Developer

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Job Description

About the role:

As a Senior Software Developer in the Marketing space within the Plasma-Derived Therapies (PDT) business unit, you will focus on designing and implementing Salesforce Marketing Cloud Solutions, with a strong emphasis on Marketing Cloud Personalization (MCP). Your role also involves the optimization of solutions for performance, reliability, and scalability, while also implementing robust audit, monitoring, backup, and archival solutions to support compliance. Collaborating closely with multiple stakeholders, you will translate business needs into effective technical solutions, maintaining continuous dialogue with both business and IT teams to ensure robustness, accuracy and consistency.

By designing and implementing sophisticated marketing solutions, this role directly contributes to PDT’s ability to harness data effectively, enhancing decision-making capabilities, and ultimately, competitive advantage in the market. You will be adopting cutting-edge technologies and methodologies which will help Takeda drive innovation, adapt to new opportunities, and continuously evolve in an ever-changing business/technological landscape.

This position will align to External Experience chapter of the ICC and initially report to the PDT Delivery Lead for strategic direction as well as day-to-day management until the role of Technical Program Manager for Marketing is filled within Takeda ICC. This is expected to be completed by early 2025, post which the reporting and managerial responsibilities will be transitioned accordingly.

How you will contribute:

• Design & implement Salesforce Marketing Cloud solutions, with a strong emphasis on Marketing Cloud Personalization (MCP)
• Develop personalized customer journeys, leveraging data-driven insights to enhance customer experience.
• Collaborate with functional teams to understand business requirements and translate them into technical solutions
• Integrate Salesforce Marketing Cloud with other systems and platforms, ensuring seamless data flow and consistency.
• Troubleshoot and resolve technical issues related to Marketing Cloud Personalization.
• Document technical solutions, processes, and workflows to ensure clarity and consistency.
• Develop and implement audit, monitoring, backup and archival solutions
• Conduct testing and validation to ensure data accuracy and integrity.
• Work closely with business and IT teams to ensure data accuracy, consistency, and availability across different systems.

Minimum Requirements/Qualifications:

• Bachelor's degree in Computer Science, Information Technology, Marketing, or related field.
• 2-5 years of experience in Salesforce Marketing Cloud
• Salesforce Marketing Cloud certifications (e.g., Email Specialist, Marketing Cloud Consultant) are highly preferred
• Proven experience in implementing complex Salesforce Marketing Cloud solutions
• Strong understanding of data management, segmentation, and Personalization techniques, and cross-cloud integrations.
• Proficient in APIs, AMPScript, SQL, HTML, CSS, and JavaScript.
• Excellent problem-solving skills and ability to work under pressure.
• Strong communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams

Preferred requirements:

• Experience with Salesforce Sales Cloud, Service Cloud, and other Salesforce products.
• Knowledge of marketing automation tools and best practices
• Familiarity with agile development methodologies

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