GPD Strategy and Marketing Lead, GI (LCM Strategy)

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Job Description

At our heart we are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, sexual orientation, race, color, ethnic or social origin, or disability.

Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have?

About the Role

The GPD Strategy and Marketing Lead, GI, Senior Director role supports the GPD MCE head of GI Strategy & Marketing and the GI franchise community across GPD to further develop and refine the brand strategy and enable LOC franchise success via: 

• Embracing the MCE operating model and engaging in co-creation, best practice sharing, and execution & tracking of franchise priorities across LOCs 

• Supporting cross-functional alignment and leveraging resources, skills, and capabilities in LOCs and Regional & Global functions (e.g., Medical, PVA, DD&T, Finance).   

• Driving bold growth for Entyvio—our #1 brand through FY25—by focusing on our winning agenda, sharpening our edge in a highly competitive market, and helping patients to live life at full volume. 

• The scope of this role will be around Entyvio Lifecycle Strategy management and will encompass lifecycle initiatives for Entyvio, such as: Pediatric launch, Driving brand maximization strategies, Competitive readiness, New market opportunities across EUCAN + GEM.  

• You will also champion DE&I  initiatives in IBD as a strategic priority. 

United across EUCAN and GEM, we are fueling the purple movement—boldly believing, bravely leading, and making waves that matter. With a Believe and Be Bold mindset, we are becoming the most trusted, impactful, and forward-thinking IBD team in the industry 

How you will contribute

Portfolio & brand planning / strategy: 

• Develop and maintain a deep understanding of current and future market trends, key success factors, and competitive dynamics across priority GI brands (Gastrointestinal & Inflammation: ~O¥ 3250 Net Sales by FY29)

• Hold knowledge about the related GI diseases, treatment approach, patient journey, competition, brand strategy and priorities 

Support the GPD MCE Head of GI Strategy & Marketing on GI franchise commercial strategy through:

• Serve as the main MCE point of contact with GPLS, leading lifecycle initiatives such as biosimilar entry readiness, pediatric pre-launch and launch preparation, and broader brand maximization projects. 

• Assess and prioritize brand maximization opportunities across EUCAN + GEM to ensure sustained growth and competitive differentiation. 

• Lead the DE&I in IBD initiative, embedding it as a strategic priority and translating it into tangible programs that impact patients, HCPs, and the broader IBD community. 

• Collaborating and problem-solving with regions and LOCs achieve targets and maximize brand performance 

• Developing with the head a consolidated GPD perspective for inline launches based on commercial sub-team interactions on key products in advance of global launch specially in the context of pediatric launch and brand max initiatives  

• Further developing and refining the GTM plan based on first launch learnings and recent market events; develop plan update communications for LOCs, Regional Presidents & Regional Bus Ops 

• Co-creating & adapting brand plans, materials, and templates and seeking input as needed through listening sessions 

• Supporting the regional brand planning process  

• Informing the development of appropriate medical and commercial strategies tied to LCM evidence generation including pediatrics launch, key study primary study readouts, and LCM study interim data readouts 

• Supporting the co-creation of region-specific priorities, key initiatives, and KPIs and supporting cross-functional execution 

• Developing GPD commercial input to the assessment of GI BD projects 

• Building competitive intelligence and strategies to prepare for upcoming competitors / biosimilars and existing competitors / market disruptive events 

• Supporting development pricing and access strategies for late lifecycle, including pre-LOE and post-LOC/post-biosimilar contexts 

• Supporting Entyvio leadership positioning in IBD through priority external engagements e.g.,KOL engagement, congresses 

Change management and ways of working:

• Lead co-creation of commercial strategies and content in partnership with LOC teams through an agile, integrated operating model—ensuring local relevance, scalability, and alignment with GPD priorities across EUCAN and GEM. 

• Activate and embed the “GPD Way” of working, fostering cross-functional collaboration via Collaboration Councils, Co-Creation Teams, and Engagement Forums to shape brand strategies, share insights, and resolve challenges collectively. 

• Champion agile execution and knowledge sharing by leveraging the MCE Knowledge Hub, reusable content frameworks, to accelerate launch readiness and drive patient-centric innovation.

​Skills

• Embed technology-forward and AI-enabled approaches across strategy and execution—utilizing agentic AI tools, automated content workflows, and advanced analytics to enhance decision-making, streamline operations, and personalize customer engagement. 

• Knowledge of the GPD healthcare landscape, including how to successfully commercialize assets, and evolving trends & regulations 

• Experience in TA-aligned franchise teams 

• Familiarity with the formulation of brand and franchise strategies and an understanding of how these translate into operational priorities 

• Strong ability to connect across the GPD organization through listening, collaborating, and inspiring trust-based partnership with MCE 

• Demonstrated passion, drive for results, and determination to make a positive impact for patients, GPD, and Takeda globally. 

• Skilled in navigating decision-making processes in a complex organization 

• Ability to analyze and synthesize business and financial performance 

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world.

Diversity, Equality, and Inclusion

Takeda is committed to foster diversity, equality, and inclusion. Hiring decisions are based entirely on qualifications and are made regardless of gender, ethnic origin, religion, sexual orientation, age, or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Learn more at takedajobs.com

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