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Marketing Lead (f/m/x) BioLife Europe - hybrid

Vienna, Vienna
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As a trusted global leader and industry partner who is reimagining plasma and exploring its untapped potential, Takeda’s Plasma-Derived Therapies (PDT) Business Unit is dedicated to transforming the lives of patients worldwide who rely on these lifesaving and life-sustaining therapies.

With an 80-year legacy of developing treatments for rare and complex chronic diseases, we thrive on innovation, offering a broad, differentiated portfolio of more than 20 plasma medicines with integrated care solutions to patients in more than 80 countries.

Powered by ~ 17,000 Takeda employees, our ~230 high-quality BioLife donation centers, a dedicated R&D team, and eight world-class plasma manufacturing facilities, we are unleashing data, digital and technology to transform our end-to-end operations and set new industry standards.

This enables us to innovatively and sustainably meet the growing and changing needs of patients, our people, and our planet, today and in the future.

Job ID R0137068 Date posted 10/23/2024 Location Vienna, Vienna

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Job Description

In this challenging role, you will be responsible for developing and driving the marketing strategy for BioLife EU (Austria, Hungary and Czech Republic) as well as execution of some aspects of operative Marketing for BioLife Austria. As part of the EU Leadership Team, you will share your subject matter expertise with key stakeholders and closely collaborate on jointly moving our operations continuously towards growing donor numbers and satisfaction.

Your Opportunity:

  • Develop, drive and lead the marketing strategy for BioLife EU plasma centers (Austria, Hungary and Czech Republic)

  • Lead the development of marketing plans for BioLife plasma centers in Austria including the annual Global Brand Plan in line with Brand positioning, strategies, and goals

  • Partner with core global team leads and operations affiliates to ensure delivery of the Global Brand Plan

  • Lead and develop an international team of 3 direct reports responsible for marketing BioLife centers in Austria, Hungary and Czech Republic

  • Collaborate with external agencies, internal partners and leadership to build brand awareness, digital channels and direct donor communications with strong oversight of agency relationships

  • Investigate new consumer targeting opportunities to support business goals and build strategic recommendations to leadership

  • Plan and deliver the CRM marketing strategy and execution for plasma donors to support them throughout their journey in order to accelerate awareness, conversion, retention and referrals

  • Maintain a strong understanding of the donor journey, deriving insights from the data that will help to inform strategy and tactical implications

  • Work with internal cross functions groups (Public Affairs, Legal, Regulatory, Medical) and external agencies to ensure integration and consistency of BioLife business strategies and regulatory compliance of promotional material

  • Effectively track and manage the marketing budget

Your Skills and Qualifications:

  • Completed education in Marketing or related field (Master´s degree preferred)

  • 7+ years of experience in brand marketing in CPG and/or consumer products brand environment with agency experience as a plus

  • Strategic thinker with excellent interpersonal, communication and presentation skills

  • Proven track record of applying marketing concepts in the development of marketing plans and programs including brand positioning, brand architecture, SWOT analysis, market research, etc.

  • Experience with working in multi-unit consumer facing channel highly desired

  • CRM experience including direct mail and e-mail preferred

  • Fluency in German and English required, additional languages (e.g. Czech, Hungarian) beneficial

  • Willingness to travel approx. 15% - 20% of working time (Czech Republic, Hungary, Austria),the rest of the working time can be managed from the office in Vienna (2 days/ week) and home office

  • Ability to influence senior management as well as work with all levels in a cross-functional, fast-paced environment

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company. To do this, we empower our people to realize their potential through life-changing work. Takeda encourages and supports its employees by trainings, job rotations and mentoring. A balanced work – life ratio (recognition for work and family, company kindergarten) and numerous benefits (fitness center, cafeteria, etc.) complete our profile as a top employer. For more insights into Takeda click here.

We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world. Gender, age, skin color, background or sexual orientation play no role in this as we actively promote diversity! We equally address people with disabilities. In the course of a recruitment process which is as free of barriers as possible, we encourage you to mention all relevant information in this context in your application.

Motivated employees must be remunerated accordingly. The minimum salary for this important and responsible position is 5.538,85 gross/month (full time, collective wage agreement for the chemical industry) plus attractive annual bonus. The actual remuneration package will be guided by your professional experience and your qualifications, so increased payment is possible.

We are looking forward to your application at BioLife!

Locations

AUT - Wien - Industriestrasse 67

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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Success profile

What makes a successful team member within PDT at Takeda?

  • Bold thinker
  • Systematic
  • Innovative
  • Collaborator
  • Agile
  • Tenacious
At the iHUB, we focus on disruptive innovation within our patient ecosystem that not only focuses on the patients of today, but creates the pathway to meet the patients of tomorrow.

Nat Arlander - Head of the Plasma Innovation Hub in PDT

Our dedicated and specialized PDT R&D organization is uniquely positioned to support the entire patient experience. By challenging decades of established thinking and driving patient-centric innovations, we have the opportunity to have a tremendous impact on those who rely on plasma-derived therapies today and those who can benefit from them in the future.

Kristina Allikmets - Head of PDT, R&D

Our Los Angeles facility

Global Plasma Leaders Collaborate to Accelerate Development of Potential COVID-19 Hyperimmune Therapy Partnership brings together world-leading plasma companies to focus on developing and delivering a hyperimmune immunoglobulin in the global fight against COVID-19.

Changing lives with plasma-derived therapies

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
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We're Steadfast In Our Commitment to Four Key Imperatives

Patient


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.

People


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Data & Digital


Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.

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