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Head of Marketing

Shanghai, China

Shanghai, China| Beijing, China

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  • Job Type: Full Time
  • Job Level: Senior
  • Travel: Minimal (if any)

Takeda has been translating science into breakthrough medicines for 240 years. Every step of the way, our teams have worked together to tackle some of the most challenging problems in drug discovery and development. Today, we’re a driving force behind innovative therapies that make a lasting difference to millions of patients around the world.

In R&D, all of our history and potential comes together in an environment that welcomes diversity of thought and amplifies every voice. Working closely with colleagues, you’ll play a key role in bringing our rich pipeline of products forward to help patients. Come join a team that’s earned trust for more than two centuries, and find out how advancing transformative therapies at Takeda will shape your bright future.

Job ID R0148557 Date posted 04/01/2025 Location Shanghai, China

Shanghai, China| Beijing, China

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Job Description

About the role:
The Director General Product Marketing & Management is responsible for advancing business growth by promoting the organization's products and services. This role involves developing and implementing advertising campaigns, conducting market research, and managing product planning and development. By aligning marketing efforts with business goals, this role supports Takeda's mission to deliver Better Health and a Brighter Future.

How you will contribute:
* Develop and implement advertising and promotional campaigns
* Conduct market research to identify and predict consumer trends
* Manage product planning and development, including P&L activity and ROI analysis
* Create and distribute promotional materials
* Lead and manage a department or small unit, including multiple teams led by Managers and Team Leaders
* Provide strategic direction and oversight to managers across various functional areas
* Communicate and influence executive leadership to ensure successful execution of major initiatives

Skills and qualifications:
* Applies strategic planning techniques to align marketing efforts with business goals.
* Manages brands effectively, overseeing all aspects from market analysis to competitive positioning.
* Conducts thorough market analysis, identifying key opportunities for growth.
* Designs and implements impactful promotional campaigns that resonate with target audiences.
* Integrates customer experience data into marketing strategies to enhance engagement.
* Leads teams with a focus on fostering collaboration and achieving business objectives.
* Manages budgets efficiently, ensuring optimal allocation of resources for maximum impact.

As a leader of a sizable (functional) area, serving as the primary internal and external contact for contracts and operations. Your responsibilities include conducting high-level briefings and technical meetings, interacting with managers of equivalent status, and crafting corporate and organizational policies. You will provide strategic direction and oversight to managers across various functional areas, prioritizing the successful execution of major initiatives and ensuring that budgets, schedules, and performance standards are both realistically established and achieved. Your role focuses on strategic impact rather than day-to-day operational involvement.

Locations

Shanghai, ChinaBeijing, China

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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During my 20-year journey here, I’ve been fully supported by my colleagues, and I can’t say enough about our rich internal talent and the long-standing values that drive our decisions as we work to develop important medicines for the patients we serve.

Doug Coffman - Head, R&D Asset Transition & Integration Office, R&D Regional & Business Operations

When making any type of decision, the first thing we ask is 'how will this impact patients?’ Ultimately, we’re laser focused on the best interests of the patient, and I truly believe we follow through on that.

Meredith Culp - VP, Head of Neuroscience Therapeutic Area Strategy & Operations and Head of Global Development Integration Office

Our culture and shared values make us like a family here at Takeda. It doesn't feel like work when you're doing something you love with people you love, and when your outcome is really fantastic.

Alison Handley, Head, Center for External Innovation

The heart of our work

Shining a light on new perspectives

What we believe in

Our values of Takeda-ism are Integrity, Fairness, Honesty and Perseverance, with Integrity as the core. These are brought to life through actions based on Patient, Trust, Reputation and Business, in that order.

Our belief in putting people first extends beyond our patients — it includes their families and communities, as well as our Takeda colleagues and their families.

We are committed to embracing our differences, valuing different perspectives, and fostering a culture of respect, inclusiveness and empowerment.

Our embedded Diversity, Equity & Inclusion (DE&I) strategy enables us to attract and retain exceptional talent, drives innovation, and helps address systemic inequalities in our communities.

  • Integrity

  • Fairness

  • Honesty

  • Perseverance

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

We're Steadfast In Our Commitment to Four Key Imperatives

Patient


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.

People


Create an exceptional people experience.

Planet


Protect our planet.

Data & Digital


Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.