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Omnichannel Business Partner

Madrid, Madrid
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The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.

Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.

Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.

Job ID R0119757 Date posted 04/02/2024 Location Madrid, Madrid

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Job Description

We have a new exciting opportunity as Omnichannel Business Partner in Spain (Madrid-based)

As an Omnichannel BP, you will partner with our marketing teams to design and develop omnichannel engagement strategies to support our many brands with the objective of improving our overall customer engagement journey. In this role, you will provide an exceptional digital experience and strategic marketing advice across Takeda Iberia's BUs.

The ideal candidate will be customer-centric and will have solid business acumen, analytical thinking, strong communication skills topped by a collaborative spirit.


  • Ownership of omnichannel program for clients, ranging from strategic input to day-to-day management of tactics
  • Participate during brand plan for strategy development and activities definition, responsible for execution of digital activities.
  • Identify and implement HCPs most preferred channels, content and format for digital communication.
  • Develop and implement marketing campaigns. Evaluate and report campaign performance
  • Provide a seamless company/brand experience, regardless of channel or device
  • Analyze competitive context of omnichannel solutions in the market of responsibilities to properly position Takeda vs. competitors.
  • Guide clients and colleagues with varying experiences in digital and omnichannel through potential solutions


  • The ideal candidate will be customer-centric and will have solid business acumen, analytical thinking, strong communication skills topped by a collaborative spirit.
  • Bachelor's degree in marketing or related field, or equivalent as well as relevant work experience
  • 3-5 years of demonstrated, progressive experience in planning and executing marketing programs.
  • Experience is designing digital customer touchpoints that result in positive customer experiences.
  • Proficient understanding of and experience in setting up digital and multichannel marketing campaigns
  • Ability to work with the marketing & sales team to track and report on key performance indicators and provide recommendations for optimization.
  • Ability to proactively consult with various stakeholders to meet critical deadlines. 
  • Understanding of the pharmaceutical digital eco-system and key platforms, with some hands-on experience in key channels (eg.CRM, Approved email, Veeva engage, marketing automation) would be a plus.
  • Experience in conducting strategic briefs and work closely with agency partners for content creation and approval.
  • Ideally knowledge of pharmaceutical compliance requirements and implications for building materials, communications and campaigns
  • Excellent verbal, written, and presentation skills in both English and Spanish  
  • Team player who is flexible, results- and service-oriented, with a passion for creativity and innovation

At Takeda, we are transforming the pharmaceutical industry through our R&D-driven market leadership and being a values-led company.

To do this, we empower our people to realise their potential through life-changing work. Certified as a Global Top Employer, we offer stimulating careers, encourage innovation, and strive for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our global teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

What Takeda Can Offer You

To further support and inspire our employees, our benefits include: Competitive basic salary, Annual Bonus, Contributory Pension Scheme, Private Health Cover and Life Assurance.

Empowering Our People to Shine

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Madrid, Spain

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Full time
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Success profile

What makes a successful team member within EUCAN at Takeda?

  • Agile
  • Analytical
  • Enthusiastic
  • Ambitious
  • Collaborative
  • Entrepreneurial
Believe in your own ability to do things you want to do. If you do that, things will happen.

Heena Howitt - Country Medical Lead Genetic Diseases

  • Takeda named Global Top Employer for seventh consecutive year. Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • About Takeda At Takeda, there is an unwavering commitment to putting patients first, and to creating a workplace that is underpinned by empowerment and focused on diversity, collaboration and steadfast values.
  • Europe & Canada Business Unit Takeda in Europe and Canada (EUCAN) is delivering leading innovations in oncology, gastroenterology and rare diseases to provide better health and a brighter future for patients.

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

We're Steadfast In Our Commitment to Four Key Imperatives


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.


Create an exceptional people experience.


Protect our planet.

Data & Digital

Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.

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