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Job Description

Associate Director - Consumer Digital Marketing

About the role:

Join Takeda as an Associate Director, Consumer Digital Marketing, where you’ll be working in the GI Business Unit, serving as a leader in advancing the digital marketing capabilities and approach across a GIBU branded product. In addition, you will be responsible for creating multiple strategic and innovative digital programs to improve customer engagement through integrated digital, mobile, and social platforms, by driving the adoption of digital experiences through these initiatives.  Reporting to the Senior Director, Patient Marketing, you will be an expert and strategist in implementing new and existing digital marketing efforts.

How you will contribute:

• Defines vision, strategy and implementation of digital marketing solutions that will improve the patient experience. Collaborate with brand team colleagues to plan and execute across television, web, SEO/SEM, marketing database, email, social media, and digital advertising to optimize the user funnels to drive demand. 

• Lead third-party agency/vendor partners to create and implement digital marketing tactics that execute on the brand strategy in the following areas: website design and optimization, SEO, CRM, digital display media and social media.   

• Identifies trends and insights to optimize spend, performance and ROI, leveraging the Insights and Analytics team to educate the larger Brand team on the available metrics and data in terms of audience engagement, response to ads, and campaign fulfillment.    

• Utilizes audience research and trend analysis to develop supporting content and digital strategies. Evaluates customer research, market conditions and competitor activities. Conducts social monitoring to identify topics and trends that impact audience interests. 

• Establish key objectives and performance metrics for digital marketing campaigns and identify and implement appropriate measurement tools. 

• Monitor operations and Key Performance Indicators through in-depth analysis of metrics, makes recommendations for optimizations to improve overall performance. 

• Maintain knowledge of key product attributes and competitive differentiation to effectively position products in digital channels. 

• Represent the brand in the review and approval process of promotional initiatives – including the ability to support the brand on areas of differing opinions – communicating objectives and purpose to assist in the process.  

• Participate and contribute to the development of the annual brand business and expense plan. 

• Remain current with customer, competitive and marketplace activity to contribute insights and perspectives to the broader team and brand plan.   

• Establish relationships and work with commercial partners, including corporate communications and key associations.  

• Drives improvements in the financial performance of all campaigns through on-going business analysis, financial analysis, and continuous process improvements and manage budgets for all projects. 

Minimum Requirements/Qualifications:

• Bachelors Degree  

• 10+ years' experience with increasing responsibilities in sales, marketing or related function & Healthcare related experience  

• Demonstrated experience in search engine optimization, marketing database, email, social media and display advertising campaigns

• Proven experience advising stakeholders and effectively influencing business partners and peers is critical

• Advanced MCM strategy & industry expertise through ongoing training and development

• In depth understanding of the multiple channels of customer engagement utilized by an organization across their varied customers (i.e., HCP, consumer, patient, payer) including how channels can be utilized effectively in an integrated fashion to deliver cross-channel customer journeys

• Deep Understanding of the digital landscape.  Strong knowledge of website and advertising analytics tools, staying up to date with the latest trends & best practices in online marketing and measurement. 

• Strong analytical skills and data-driven thinking

• Strong written and verbal communication skills -- must be an excellent story teller as well as have strong consultative/listening skills

• Financial management and budgeting abilities 

• Project management skills – prioritization, workflow process, communication 

• Strong understanding of pharmaceutical guidelines and regulations 

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

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EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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