Brand Manager: HeamOnc Portfolio

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Job Description

Title: Brand Manager HaemOnc

Location:Johannesburg, South Africaoffice.

Field: Marketing/Commercial

About Takeda

At Takeda we strive to broaden access to treatment and enhance standards of care for people wherever they live. We focus on sustainably strengthening local health systems in low- and middle-income countries at every stage of the patient journey, while developing an end-to-end access approach to make our highly innovative medicines available as soon as practically possible.  

Takeda is unwavering in our commitment to patients. With the patient at the center of everything we do, we continue to innovate and drive changes that will better their lives and we are looking for like-minded professionals to join us.

Who we are looking for:

Are you ready to shape the future of Haemophilia and Oncology care in South Africa? Takeda Pharmaceuticals seeks a dynamic and strategic Brand Manager to lead the HaemOnc Portfolio, driving innovation, improving patient outcomes, and elevating the standard of care both locally and globally.

Objectives of this role:

The Brand Manager: HaemOnc Portfolio will serve a pivotal role in driving the strategic management, commercial planning, and lifecycle excellence of Takeda’s innovative Haemophilia and Oncology products, with a focused commitment to enhancing patient outcomes and elevating the standard of care (SoC). This role requires close collaboration with internal stakeholders and external partners, including Health Care Professionals (HCPs), policymakers, key influencers, and patient organizations, to ensure seamless implementation of Takeda’s mission in the South African healthcare system.

Critical objectives include:

• Collaborative Leadership: In partnership with the Commercial Business Unit (BU) Head, General Manager South Africa, and other cross-functional stakeholders in Access and Pricing, Medical, Regulatory Affairs (RA), and Ethics & Compliance (E&C), this role will develop the brand strategy, value proposition, and key value messages across public and private channels.
• Patient Journey Insights: Drive patient-centric approaches by leveraging comprehensive insights and inflection points across the entire patient journey. Identify in-market trends, referral patterns, and access opportunities for current and future Takeda Haemophilia and Oncology products.
• Market and Competitor Analysis: Maintain an in-depth understanding of the Haemophilia and Oncology therapeutic landscape, including HCP referral behaviour and competitor brand strategies, ensuring Takeda’s offerings create maximum impact with stakeholders and end-users.
• Strategic Consultation: Provide insightful guidance into brand strategy, ensuring that Takeda’s Haemophilia and Oncology portfolio is strongly positioned as a life-changing solution for patients while aligning commercial efforts across public and private healthcare systems.
• Long-Term Impact: Prioritize strategic initiatives and resource allocation to address unmet medical needs effectively. Identify opportunities for innovation that raise the Standards of Care (SoC) within Haemophilia and Oncology treatment by integrating medical insights to improve disease management approaches

Required qualifications and experience:

• Bachelor’s degree in, medicine, business, or scientific fields (required).
• Minimum 5+ years of experience in the pharmaceutical or biotech industry, with a focus on Haemophilia or specialty care treatments.
• Proven track record in managing patient-centric educational and access programs while navigating South Africa’s unique healthcare market challenges.
• Expertise in establishing comprehensive stakeholder engagement strategies and lifecycle management

Accountabilities: 

• Strategic Brand and Commercial Planning:
  • Develop and implement a fit-for-market commercial strategy for Haemophilia and Oncology products that highlights their role in addressing disease burden in both the private and public sectors.
  • Lead lifecycle management of Haemophilia and Oncology brands, supporting launch readiness and brand plans based on deep market analysis and stakeholder engagement.
  • Support in the design and implementation of customer segmentation strategies to ensure effective engagement with HCPs, policymakers, and patients.
  • Develop and oversee metrics to evaluate product performance, stakeholder outreach results, and the success of targeted campaigns.
• Stakeholder Engagement and Relationship Management:
  • Understand the patient journey to identify risks and opportunities; strategically engage with internal and external stakeholders to address patient needs.
  • Maintain robust relationships with KOLs, government officials, advocacy groups, payers, and patient organizations while aligning key messages and objectives to action plans.
  • Develop stakeholder management strategies defining overlap across public and private channels, including NGOs and advocacy groups, ensuring alignment on relationship management and partnership opportunities.
  • Conduct annual reviews of the stakeholder map and engagement plans to align with cross-functional priorities and desired outcomes.
• Collaboration and Cross-Functional Alignment:
  • Work closely with Access and Pricing, Medical, Regulatory Affairs, and Ethics & Compliance teams to create impactful strategies for Haemophilia brands with seamless integration across public and private healthcare sectors.
  • Report on successes and progress across initiatives, incorporating input from the Cross-Functional Team (CFT) and illustrating noteworthy outcomes.
  • Collaborate with internal stakeholders contributing to processes such as mid-range planning (MRP), brand launch readiness, mid-year commitments (MYC), and business reviews.
  • Partner with external stakeholders as the lead for Haemophilia and Oncology therapy area initiatives, fostering impactful local collaborations.
• Ethics and Compliance:
  • Ensure all activities comply with Takeda’s Ethics and Compliance standards, including interactions with stakeholders, information dissemination, and engagement efforts.
  • Train and align the team on relevant standards/SOPs, ensuring accountability for implementation aligned with Takeda’s values and objectives

Core competencies and skills

Core Competencies:

• Strategic thinking and planning with the ability to align diverse objectives across stakeholder needs.
• Exceptional leadership and interpersonal skills to foster trust and inspire teams toward collective goals.
• Strong operational and executional focus ensuring efficiency and alignment within the public-private sector framework.

Relationship and Collaborative Skills:

• Proven ability to build and sustain long-term relationships with diverse stakeholders across public and private spheres.
• Strong cross-functional collaboration capabilities, actively working within matrix organizations.
• Diplomatic and influential in working with advocacy groups, NGOs, and policymakers focused on patient-centric solutions

Other requirements:

• Own vehicle that can be used for business.
• Required overseas and local travel from time to time

Empowering Our People to Shine

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We create a diverse, inclusive, safe, open and collaborative working environment in which employees can contribute, perform and grow as individuals. Preference will be given to South African Citizens and Employment Equity Targets.

Takeda is committed to providing a safe and healthy working environment and to having a workforce that is as diverse as the patients we serve and the communities where we’re based. To achieve that inclusivity, we embrace and celebrate our differences, respecting and valuing each other regardless of race, color, sex, age, national origin, religion, gender identity, sexual orientation, disability or physical appearance.  #LI-EN1

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