Portfolio Brand Manager (HAE & Transplant)

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Job Description

Job Purpose

The Portfolio Brand Manager is accountable for the brand strategy and full P&L responsibility, leading both strategic and operational marketing for assigned brands. By integrating market insights, customer needs, and cross-functional expertise, this role drives business performance and delivers patient-centered value. The Portfolio Brand Manager ensures long-term brand success through strong cross-functional leadership across Sales, Medical, Market Access, Finance, DD&T and other key functions, supported by digital acumen and strategic & agile decision-making — all in alignment with Takeda’s mission and values.

Role Core Responsibilities & Accountabilities

• Develop and execute the integrated brand strategy, ensuring alignment across all channels and stakeholder touchpoints.
• Own the strategic and operational Brand Plans at utmost innovation & quality, including segmentation, targeting, positioning, value proposition, and omnichannel engagement & new ways of working.
• Leverage market and customer insights to identify unmet needs, drive growth, and differentiate from competitors.
• Maximizing the time on territory to better understand the customer & patient journeys in real life.
• Design and implement data-driven Brand campaigns to strengthen HCP engagement and brand loyalty.
• Drive brand performance and impact, aligning initiatives with short-, mid-, and long-term business objectives & delivering best practices within Takeda Global.
• Lead cross-functional execution, collaborating with Sales, Medical, Market Access, Regulatory, E&C & Legal,DD&T and other key teams.
• Champion the voice of the customer (VOC) by integrating KOL input, field insights, and market research into brand planning / execution processes.
• Build and maintain trusted partnerships with HCPs and professional organizations to enhance brand advocacy & company reputation inline w PTRB approach.
• Co-develop innovative, compliant customer engagement tools and materials tailored to everchanging stakeholder needs.
• Oversee omnichannel content strategy, including digital, CRM, SEO, social media, and field force integration.
• Partner with Sales on implementation, including joint field visits, training, and performance feedback loops.
• Manage forecasting, budgeting, and resource allocation to maximize ROI and ensure brand health inline with the lifecycle expectations.
• Act as the internal brand ambassador, ensuring cross-functional alignment and engagement with brand priorities.
• Lead and motivate cross-functional brand teams, driving accountability and timely delivery of key milestones at the utmost quality .
• Support launch excellence for new products or indications, ensuring full readiness across the value chain.

Role Mandatory Responsibilities

• Adhere to Takeda’s Information Security and Technology Use policies.
• Serve as a Quality Ambassador by promptly reporting any product-related concerns to the Quality team.
• Uphold integrity and ethical conduct in alignment with Takeda’s values (Takeda-ism).
• Complete all mandatory trainings and ensure team compliance with relevant policies and procedures.
• Lead by example in the accurate and timely use of company systems (e.g., Concur, Dakika, Bloom), fostering process discipline across the team.
• Proactively raise compliance or ethical concerns through appropriate Takeda reporting channels.

Job Dimension

OPEX responsibility: Yes

Financial Responsibility: Yes

Volume Impact: Yes

Revenue Impact: Yes

If yes, please explain the impact (Max 30 words): Owns brand P&L, manages marketing budgets and forecasts, and drives volume and revenue growth through brand strategy and market execution.

Role required Qualifications & Capabilities

Qualifications

• Bachelor’s degree required; Master’s (MBA or Life Sciences) preferred.
• Solid Experience in brand strategy, lifecycle management, and multichannel marketing.
• Strong background in KOL management, customer segmentation, and market insight generation.
• Experience working in a matrix, cross-cultural, and cross-functional environment, ideally in a regional or global setup.
• Proven ability to operate with agility in dynamic market environments, especially in launch or transformation settings.
• Fluency in English and Turkish.
• Excellent communication, presentation, and analytical skills.
• Strong digital acumen; experience with SEO, CRM, omnichannel, and digital content development.
• Budget ownership experience; sound financial understanding of OPEX and profitability drivers.
• Completed military service (for male candidates).
• Valid B-class driver’s license; ability to travel.

Capabilities

• Lead: Takes accountability and influences without authority across internal and external stakeholders.
• Innovate / Tech Savviness: Uses data and pioneer technology to unlock new opportunities for brand growth and customer engagement.
• Comply: Acts ethically and ensures full adherence to legal, regulatory, and compliance standards.
• Communicate: Crafts clear, impactful messages tailored to diverse audiences, from HCPs to senior leadership.
• Think Strategically: Makes insight-driven decisions that align with long-term brand goals.
• Inspire: Builds alignment and momentum around a compelling brand vision.
• Focus: Prioritizes high-value initiatives and consistently delivers strong results.
• Develop: Strengthens organizational marketing capabilities and nurtures talent.
• Collaborate: Leads cross-functional alignment to drive cohesive and effective execution.
• Adapt: Champions innovation and guides teams through change in a dynamic environment.

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