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Job Description

Job Title: Associate Brand Manager

Location: Vietnam, Ho Chi Minh or Ha Noi

About the role:

The Associate Brand Manager is responsible for managing and enhancing the lifecycle of products or product lines. This role involves gathering user requirements, developing product enhancements, and creating strategies to maximize product appeal. By ensuring effective marketing and product management, this role supports Takeda's mission to bring better health to people and a brighter future to the world.

How you will contribute:

• Gather user requirements and design product enhancements

• Develop and execute marketing strategies/plan to maximize product/brand appeal

• Monitor product performance and make necessary marketing adjustments

• Manage multiple media channels to ensure consistent brand presence

• Analyze campaign outcomes to refine marketing tactics

• Create engaging presentations to communicate marketing strategies

• Applies market research techniques to gather critical data and insights on targeted customer segments.

• Capable of developing clear and compelling brand strategies that resonate with diverse demographics.

• Manages multiple media channels effectively, ensuring consistent and impactful brand presence.

• Designs and executes marketing strategies that effectively promote products and enhance brand visibility.

• Analyzes campaign outcomes to refine marketing tactics and improve future initiatives.

• Provides guidance to team members, leveraging industry practices and general knowledge to achieve marketing objectives.

• Creates engaging presentations that effectively communicate marketing strategies and outcomes.

• Understands the fundamentals of public relations and applies them to enhance brand image.

• Utilizes marketing communication tools to create meaningful customer interactions.

• Prioritizes tasks effectively with guidance, ensuring timely project completion.

• Produces well-structured written content for various marketing channels.

• Executes basic social media marketing campaigns, understanding platform-specific requirements and audience engagement strategies.

What you bring to Takeda:

• Undergraduate degree in Science/Applied Science/Business and preferably with Marketing knowledge.

• 3 -5 years of field experience in the pharmaceutical industry and 2 -3 years of marketing experience.

• Excellent written and verbal presentation skills.

• Strategic orientation and customer focus.

• Able to analyze complex scientific data in the context of the pharmaceutical industry.

• Strong business partnering, teamwork, and influential skills.

• Agile, independent, and innovative with a high level of initiative and innovation required for new product launch preparations.

• Building Strategic Working Relationships, Communication, Customer Focus, Planning and Organizing

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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