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Senior Manager, Alpha-1 Patient and Digital Marketing Lead

Cambridge, Massachusetts
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At Takeda, it's our people, our values and our culture that make us special. We share a sense of vocation and a desire to serve others that pulses through our entire organization. We're fortunate to be grounded in a history that gives us a long term perspective, the confidence to stick to what we believe in, and the humility to know we don't have all the answers.

We combine this outlook with an agility and tenacity to deliver for our patients that has fueled the growth of our business. But what really sets our company apart is something we call Patient Trust Reputation Business. It's the framework that enables us to translate our purpose and values into action. It's how we synchronize the diversity of our perspectives, strengths and expertise. And it’s what keeps our decision making tethered to what really matters.

Job ID R0153394 Date posted 06/04/2025 Location Cambridge, Massachusetts

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Job Description

About the role:

The Senior Manager, Alpha-1 Patient & Digital Marketing Lead role  is a great opportunity to shape and enhance Takeda's Patient engagement and digital strategy/execution across the Alpha-1 portfolio. Alpha-1 antitrypsin deficiency is a rare, genetic disease affecting the liver and/or lungs with a prevalence of ~100k patients in the U.S. Unfortunately, as with many rare diseases, it is estimated that only a small fraction of patients with Alpha-1 are currently diagnosed. You will lead the creation and execution efforts to help improve Takeda's brands and disease state education for individuals living with A-1 – ranging from improved diagnosis efforts to specific branding strategies. You will report to the Director, Alpha 1 Marketing Lead.

You will work in a dynamic, patient focused, fast-paced and intense matrix environment with both internal and external partners. To be successful in this role, you have strong leadership, communication, coordination, learning agility, analytical, organizational and team management skills. Experience working in pharmaceutical industry and/or rare disease environments is preferred. Appreciation for detail, high emotional intelligence, and ability to execute strategies under tight timelines are other critical skills.

How you will contribute:

  • Lead the development of the digital marketing strategy for the Alpha-1 product portfolio and unbranded initiatives – including patient and HCP non-personal promotion.

  • Additionally, lead the develop of all patient personal/sales related marketing tactics

  • Establish best practices and digital standards for Alpha-1 product portfolio

  • Help develop the annual portfolio business plan – including strategy/tactics for 2 portfolio brands – and champion engagement of portfolio brands with cross-functional partners.

  • Lead all digital marketing/communications for Alpha I portfolio and unbranded activities – CRM, digital sales tactics, websites, SEM/SEO, digital media – regularly reviewing metrics to optimize the brand's exposure and investment.

  • Develop and launch new social media strategy and related tactics for Alpha-1, a first within the portfolio.

  • Support data centralization initiative to standardize campaign reporting/KPIs across PDT business unit.

  • Manage the promotional review team (PRT) process for Alpha I portfolio and unbranded tactics.

  • Ensure all resources and initiatives are in alignment with Takeda Compliance, Legal and Regulatory requirements.

  • Work cross-functionally within a highly matrixed environment and communicates effectively with internal stakeholders including: Sales, Patient Services, Medical, Regulatory, Legal/Compliance, Business Insights and Competitive Intelligence and Communications.

  • Support brand strategy development in partnership with Alpha-1 Marketing leads.

  • Manage relationship with agency partners, holding them accountable to Takeda standards, timelines, and budgets.

  • Manage budgets effectively, ensuring guidance and timelines set by Finance and Leadership are followed.

  • Assist with onboarding of new team members and fosters a positive culture within the team and with cross-functional colleagues.

  • Manages several projects simultaneously with all required necessities and maintains autonomy in key decision-making.

  • Comfortable driving innovation and challenging the status quo while also setting up new workflows and processes to implement change.

  • Contribute to primary market research processes during kick-off meetings, survey/discussion guide reviews, fieldwork observation and presentations.

Minimum Requirements/Qualifications:

Required

  • Bachelor's Degree

  • 5+ years in marketing, digital marketing, and/or related commercial function required (preferred in the pharmaceutical or healthcare industry). Agency experience is a plus.

  • Excellent Project Management skills

  • Experience with and understanding of digital marketing technology platforms (CRM/database marketing, social media, website analytics, digital media)

  • Demonstrated ability to drive and manage Promotional and Regulatory meetings

  • Experience in marketing strategy and tactic design with an ability to communicate ideas to internal partners and external agencies; ability to communicate (verbally/written) clearly and succinctly

  • Leverage data and analytics to distil insights and drive data-based decision making

  • Must be a team player with strong self-awareness

  • Must be results oriented, have attention to detail, be accurate, prompt, and able to meet deadlines

  • Must take accountability for individual work with ability to influence others to implement change

Preferred

  • MBA or equivalent Master's degree

  • Experience in marketing positions at a commercial pharmaceutical organization or marketing agency

  • Rare/Orphan disease space knowledge

TRAVEL REQUIREMENTS:

  • Ability to travel as required, up to 20% peak travel

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

This position is currently classified as "hybrid" in accordance with Takeda's Hybrid and Remote Work policy.

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$137,000.00 - $215,270.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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There are endless opportunities for people in science-related fields at Takeda. This is a company that focuses on the patients and their employees.

Tamara D. - Director, US Field Medical, GI

Patient centricity and the fact that we make decisions based on how they will impact the patient, trust, reputation and business – in that order – is what keeps me here. That is always steady.

Jill E. - Medical Affairs

It's comforting to know I have flexibility when it comes to managing my schedule and my family, especially through COVID. This flexibility gave me the time and capacity I needed to care of all of my responsibilities.

Tony P. - Managed Markets

I am overwhelmingly thrilled with Takeda's leadership, the care through COVID, and the decision making framework that prioritizes the patient, trust, reputation and business – in that order. It's all about building trust and honoring our commitments.

Dayna F. - Director, IG Community Support

The people here are fantastic. Everyone has been wonderful. The opportunities at Takeda are enormous. I don’t know why you would go anywhere else, incredible support system, everything a professional could ask for.

David M. - Sales

I love the fact that I am empowered to do what is right and what I need to do. If you are a person who likes to make decisions and be accountable and responsibile for your actions, this is the right company for you. If you want a company that cares for its employees, Takeda is a great fit for you.

Kristen H. - US Medical

Takeda walks the talk. When we say we value patients, trust, reputation and business – in that order – we mean it. The openness of Leadership, from Christophe to Ramona and others…it trickles down.

Barbara O. - Finance

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

We're Steadfast In Our Commitment to Four Key Imperatives

Patient


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.

People


Create an exceptional people experience.

Planet


Protect our planet.

Data & Digital


Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.

What we believe in

Our values of Takeda-ism are Integrity, Fairness, Honesty and Perseverance, with Integrity as the core. These are brought to life through actions based on Patient, Trust, Reputation and Business, in that order.

Our belief in putting people first extends beyond our patients — it includes their families and communities, as well as our Takeda colleagues and their families.

We are committed to embracing our differences, valuing different perspectives, and fostering a culture of respect, inclusiveness and empowerment.

Our embedded Diversity, Equity & Inclusion (DE&I) strategy enables us to attract and retain exceptional talent, drives innovation, and helps address systemic inequalities in our communities.

  • Integrity

  • Fairness

  • Honesty

  • Perseverance

Exterior of Takeda Building

About our location

Cambridge, Massachusetts


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