Associate Director, Access Marketing Strategy and Experience

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Job Description

About the role:

The Associate Director, Access Marketing Strategy and Experience, offers a unique opportunity to shape the access experience for an important launch and Takeda’s first commercial footprint in Dermatology. As a key member of the Dermatology brand team, you will lead strategies that establish perceptions of product access within the Dermatology community and enhance market access acumen across the commercial organization. You will define the access-intentional communications strategy, field readiness, and community engagement efforts that prepare Takeda to meet patient needs in plaque psoriasis, a highly managed and competitive therapeutic area.

You will report to the Director, Head of Access Marketing

How you will contribute:

Communications Strategy and Business Planning

• Lead promotional strategy for product access, with a primary focus on channels that engage with providers and provider entities
• Lead marketing strategies supporting product trial and pre-prescription engagement
• Set access-intentional learning objectives for market research, competitive intelligence and industry trend tracking that support access strategy
• Communicate effectively with stakeholders to ensure alignment with business objectives
• Manage product planning, development, and P&L activities in partnership with marketing counterparts
• Manage creative agency to develop and distribute promotional materials
• Set objectives, delegate tasks, and ensure operational success, with reviews by senior management
• Influence organizational goals and policies through strategic marketing initiatives
• Independently develop and communicate value propositions and business cases in routine and moderately complex situations with minimal guidance
• Demonstrate strong leadership and communication skills with a high level of influence and trust
• Demonstrate excellent interpersonal skills, including coachability, receptiveness, responsiveness, and flexibility in interacting with both internal and external collaborators

Field Readiness and Access Acumen

• Lead marketing plan to upskill organization on access acumen, capabilities and market access environment
• Lead and manage cross-functional teams to enhance performance and collaboration

Community Engagement

• Lead access marketing engagement with external advisory groups and partner organizations
• Influence organizational goals and maintain frequent communication with peers and customers

Minimum Requirements/Qualifications:

Required:

• Bachelor’s degree is required
• 8+ years of commercial biopharmaceutical experience, including substantial expertise in market access-related channels
• 2+ years in leadership roles with increasing responsibility, demonstrating progressive experience in marketing or sales within the biopharmaceutical industry
• Experience leading strategic initiatives with enterprise-level visibility and impact
• Experience in brand/product management, guiding brand positioning and partnering with field-based teams to deploy effective access communications
• Fully independent in influencing others, capable of applying advanced techniques in complex situations and leading strategic initiatives
• Independently applies managed care concepts in routine situations, with a comprehensive understanding of its principles and minimal guidance
• Must have strong leadership skills with an ability to set direction, generate commitment, identify, and resolve issues, and evaluate risk.
• Ability to collaborate and work effectively with cross-functional teams, with a proven ability to influence without authority.
• Must have organizational, analytical, problem-solving, and strategic thinking skills and the ability to manage multiple projects simultaneously.
• Must have excellent oral and written communication skills, learning agility, financial management, and budgeting capabilities.
• Willingness to travel to various internal and external meetings and conferences that could include overnight stays ranging from one to several nights. Weekend travel may be required.

Preferred:

• Advanced degree in business administration, pharmacy, or health economics
• Experience in the Psoriasis (PsO) therapeutic market
• New product launch experience
• Direct experience working with US drug channel stakeholders, such as payers, PBMs, IDNs and GPOs
• In-depth knowledge of buy-and-bill reimbursement models and payer dynamics

The ideal candidate will be skilled in using AI tools to drive efficiency and innovation ​

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

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Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

USA - MA - Cambridge - Kendall Square - 500

U.S. Base Salary Range:

$153,600.00 - $241,340.00

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

USA - MA - Cambridge - Kendall Square - 500

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

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