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Job Description

Job Title: Brand Manager

Location: Seoul, South Korea

About the role:

• This position is responsible for management of therapy to treat cytomegalovirus (CMV) post HSCT or SOT by developing and executing commercial strategies and promotional tactics that differentiate Takeda brand based on clear understanding of the brand’s clinical values, corporate objectives, market dynamics and the healthcare environment

• This position is also responsible for developing annual, mid-range, and long-range plans and forecasts for the responsible brand thereby managing the brand’s lifecycle

How you will contribute:

Product lifecycle management

• Establish brand plans and manage brand lifecycle management

• Develop and implement strategic imperatives and tactics to maximize the brand potential through understanding of the market dynamics and customers

Market intelligence

• Use and interpret appropriate data /evidence to inform and/or make robust strategic and investment decisions

• Understand the patient journey and treatment pathway.

External / Internal stakeholder management

• Inspire and engage cross-functional team to ensure effective and timely implementation of the brand plan

• Develop and maintain effective relationships with the customers and key stakeholders to support successful commercialization and long-term strategic ambition

• Engage medical/external scientific associations and opinion leaders in implementing commercial activities

• Operational plan implementation and resource management

• Engage customers and create a tailored customer experience

• Lead A&Ps budget allocation and ensures appropriate return on investment

• Ensure all business activities comply with the relevant Acts, legal demands, and ethical standards

Work with the sales force

• Develop brand key messages/promotional materials and work closely with the sales force to cascade the deliverables to the market

• Interact closely with sales force to ensure clear understanding on the plan of action and implementation of marketing plans

Data Digital and AI

• Develop digital marketing strategies to boost brand visibility and engagement

• Use data analytics for informed decision-making and improved marketing effectiveness

• Implement digital customer engagement initiatives to strengthen relationships

• Manage and optimize digital platforms to support brand goals and enhance customer experience

• Stay updated with digital marketing trends for innovation in strategies

What you bring to Takeda:

EDUCATION, BEHAVIOURAL COMPETENCIES AND SKILLS

Mandatory

• Bachelor’s degree

• Experience of 5 years or longer in the pharmaceutical industry

• Strong strategic, analytical thinking capabilities

• Strong ability to work collaboratively and lead in a multi‐functional environment

• Proven ability to follow through projects, with a solution-oriented mindset

• Fluent in spoken and written English

Preferred

• Bachelor of Arts (BA) in Marketing or Bachelor of Science (BS)

• Experience in rare disease therapeutics

• Experience in Marketing, Medical or other customer-facing departments

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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