Sr. Product Manager - Plasma Derived Therapies

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Job Description

Job Title:  Sr. Product Manager - Plasma Derived Therapies

Location:  India

About the role: 

                The position exists to provide marketing leadership at the business unit level on a national scale for the Plasma-Derived Therapies (PDT) portfolio, which includes the Hemophilia, HAE, and Albumin product categories. The role is pivotal in driving business growth, building market understanding, and improving market penetration through segment-specific marketing strategies and superior execution capabilities.

How you will contribute: 

• Developing Strategy for driving the growth agenda for a specific range of products within PDT portfolio.
• Own portfolio performance and growth (enhancement of market share)
• Partner with Business Leads and Sales team to tailor/co-create the marketing arsenal (campaigns and tools) per needs of the cluster/segment
• Develop KOL & stakeholder engagement plans through presence/participation marketing activities like symposia/conclave/conference.
• Conceptualize, develop business cases incorporating input from cross-functional stakeholders for brands in pipeline to accelerate launch approvals
• Ensure effective execution of activities by interfacing with the sales team on a periodic basis
• Proactively conduct competition mapping, Profiling, targeting and segmentation exercises for improving brand performance in collaboration with cross-functional teams.
• Lead development of long range and mid-range plans and forecast for the product portfolio assigned
• Continually drive to gain customer / market intelligence through working with the customer facing teams.
• Work with cross-functional team to ensure successful omnichannel launch, future upgrade and monitor campaigns to clinicians using digital platforms, understanding digital profiles of KOLs, patient journeys etc.
• Looks for innovative integration of evolved digital platforms such as social media to address various strategic objectives.
• Hold deep understanding of Takeda ethic and compliance standards, SOPs and acts in accordance.
• Responsible for disease and therapy awareness programs through Marketing driven Takeda organized meeting
• Robust involvement in brand forecasts, supply planning, inventory management, discard management, pricing etc. to have strong focus in top and bottom line.

What you bring to Takeda: 

• Must have - Bachelor’s degree in Pharma/ MBA, formal education in marketing
• Must have Minimum 10 years of experience in pharma - Brand Management roles
• Experience in developing marketing strategies to shape up market share in private and Public Segments
• Strong business acumen demonstrated experience in relationship-building across multiple functions.
• Proven track record of digital initiatives, high on digital dexterity
• Cross-functional experience in sales management, market access, consulting, strategy roles etc. would be preferred.

More about us:

At Takeda, we are transforming patient care through the development of novel specialty pharmaceuticals and best in class patient support programs. Takeda is a patient-focused company that will inspire and empower you to grow through life-changing work.

Certified as a Global Top Employer, Takeda offers stimulating careers, encourages innovation, and strives for excellence in everything we do. We foster an inclusive, collaborative workplace, in which our teams are united by an unwavering commitment to deliver Better Health and a Brighter Future to people around the world.

Empowering our people to shine:

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

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