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Marketing Technology Lead

Madrid, Madrid
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The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.

Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.

Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.

Job ID R0156989 Date posted 07/04/2025 Location Madrid, Madrid

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Job Description

People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda.

Our team is growing and for this we need bright minds with creativity, curiosity and flexibility – what talent do you have?

Role Overview

We’re seeking a hands-on Marketing Technology Lead to join our Data, Digital & Technology team at Takeda Iberia. You will manage and oversee the daily operations of our enterprise marketing stack while driving innovation through new marketing technologies, ensuring best-in-class content delivery and user experience.

You will be the point of contact with regional and global teams to continuously evolving our marketing strategies with emerging technologies.

Key Responsibilities

Marketing Technology Operations

  • Research & Recommend: Evaluate emerging marketing-tech vendors and platforms; propose solutions that optimize reach, efficiency and ROI.

  • Administer & Operate: Serve as Salesforce Marketing Cloud administrator—manage user roles, business units, data extensions, journey builder, email studio, mobile studio, and automations.

  • Campaign Activation: Collaborate with cross-functional teams to enable omnichannel campaign execution using platform capabilities such as automation, segmentation, modular content workflows, and consent management using enterprise tools.

  • Integration & Architecture:

    • Integrate Salesforce Marketing Cloud, CDP and related systems (e.g., CRM, analytics, web CMS) via APIs and middleware.

    • Architect and maintain a coherent, scalable marketing-technology ecosystem.

  • Data Quality & Governance: Monitor data ingestion and hygiene; establish SLAs and dashboards to track performance, deliverability, and engagement metrics.

  • Technical Review & Decommissioning:

    • Conduct regular technical and security reviews of existing marketing products.

    • Identify, sun-down or consolidate under-utilized or redundant tools.

  • Vendor & Budget Management:

    • Negotiate contracts, manage licensing budgets, and approve new purchases in alignment with procurement policies.

    • Track spend and ROI across all marketing-tech investments.

HCP Portal (Takeda Pro) Management

  • Drupal CMS & Webmastering level:

    • Lead content deployment, site configuration, module updates, and performance optimization.

    • Ensure accessibility, security patches, and compliance with internal governance.

  • User Experience & Support:

    • Troubleshoot portal issues; liaise with external agencies or IT for backend fixes.

    • Train internal stakeholders on CMS workflows and best practices.

Cross-Functional Collaboration & Enablement

  • Partner with global and regional stakeholders to understand business strategy and design solutions aligned to business needs.

  • Work closely with Data & Insights team to maintain reporting dashboards and deliver actionable analytics.

  • Provide technical and functional support for digital marketing capabilities until platform support operational processes and tools are mature enough for transfer to a steady state, run organization.

  • Work closely with Legal, Compliance, and IT Security to ensure all marketing technologies and platforms meet regulatory requirements.

Qualifications & Experience

  • Education: Bachelor’s or Master’s in Computer Science, Information Systems, Marketing Technology or related field.

  • Experience:

    • 5+ years in a marketing-technology or marketing-operations role within a regulated industry (pharma, biotech, healthcare preferred).

    • Deep hands-on expertise with Salesforce Marketing Cloud (Journey Builder, Email Studio, Automation Studio).

    • Strong knowledge of Salesforce Data Cloud (Customer Data Platform) and data integration patterns.

    • Proven Drupal CMS administration and webmastering experience.

  • Technical Skills:

    • Proficient in HTML5, CSS, XML, JavaScript, SQL, and RESTful APIs.

    • Familiarity with middleware platforms (e.g., Mulesoft,) for system integrations.

    • Understanding of data governance, privacy (GDPR), and security best practices.

  • Soft Skills:

    • Excellent project management and organizational abilities.

    • Curious to learn new skills and explore new technologies and platforms

    • Strong communicator—able to translate technical concepts for business stakeholders.

    • Analytical mindset with a focus on continuous improvement and innovation.

Desirable qualifications

  • Experience with additional marketing-automation platforms: Adobe Campaign or similar tools.

  • Knowledge of agile/SCRUM methodologies and CI/CD pipelines.

  • Certifications in Salesforce Marketing Cloud and Drupal.

  • Experience with other MarTech stack (e.g. SpotME, Brightcove, etc)

Locations

Madrid, Spain

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
Apply Now

Success profile

What makes a successful team member within EUCAN at Takeda?

  • Agile
  • Analytical
  • Enthusiastic
  • Ambitious
  • Collaborative
  • Entrepreneurial
Believe in your own ability to do things you want to do. If you do that, things will happen.

Heena Howitt - Country Medical Lead Genetic Diseases

  • Takeda named Global Top Employer for seventh consecutive year. Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • About Takeda At Takeda, there is an unwavering commitment to putting patients first, and to creating a workplace that is underpinned by empowerment and focused on diversity, collaboration and steadfast values.
  • Europe & Canada Business Unit Takeda in Europe and Canada (EUCAN) is delivering leading innovations in oncology, gastroenterology and rare diseases to provide better health and a brighter future for patients.

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

We're Steadfast In Our Commitment to Four Key Imperatives

Patient


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.

People


Create an exceptional people experience.

Planet


Protect our planet.

Data & Digital


Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.

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