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Director, GI Customer & Business Insights

Lexington, Massachusetts
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At Takeda, it's our people, our values and our culture that make us special. We share a sense of vocation and a desire to serve others that pulses through our entire organization. We're fortunate to be grounded in a history that gives us a long term perspective, the confidence to stick to what we believe in, and the humility to know we don't have all the answers.

We combine this outlook with an agility and tenacity to deliver for our patients that has fueled the growth of our business. But what really sets our company apart is something we call Patient Trust Reputation Business. It's the framework that enables us to translate our purpose and values into action. It's how we synchronize the diversity of our perspectives, strengths and expertise. And it’s what keeps our decision making tethered to what really matters.

Job ID R0148577 Date posted 04/09/2025 Location Lexington, Massachusetts

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Job Description

About the role:
The Director, Customer & Business Insights leads and manages a team responsible for executing qualitative and quantitative primary market research and competitive intelligence to derive insights to drive, challenge and validate strategic business and tactical marketing decisions, while also building market research capabilities for the future. This can include the identification of optimal pre-and post-launch brand strategies and marketing tactics such as brand positioning, messaging and sales aids.  In addition to technical proficiency with a range of primary research methodologies and secondary data analysis, the candidate must be able to clearly understand and articulate key business questions, determine the methodology best suited to meet those objectives and ensure optimal study design and execution. This leader serves as the “voice of the customer” and must then translate "customer learning" into actionable recommendations based on key insights. This role is also responsible for building a comprehensive and unified Competitive Intelligence function for the BU.

As a strategic partner, the role requires a collaborative approach with the marketing team(s), sales, managed markets and cross-functional partners. Due to the nature of the work, strong ability to manage complexity, think analytically, prioritize work and allocate resources accordingly are key for success.

How you will contribute:

  • Leads a team responsible for market research including study design, vendor selection, fieldwork logistics planning and management, analysis of findings, creation and presentation of final reports.

  • Develops a framework of primary market research and competitive intelligence tools and trainings to deepen capabilities across the team, increase innovation and improve research processes and vendor management.

  • Champion new approaches & techniques to acquire a deeper understanding of physician, patient and other stakeholder behaviors, needs and motivations.

  • Determines the best research methodology based on the objectives of the studies.  Prioritizes the work of the direct reports to ensure that all required work is completed in a timely manner to support the portfolio of brands. 

  • Establishes an innovative culture that fosters the development of objective data-driven approaches to market research and competitive intelligence utilizing both primary and secondary tools

  • Develops, executes and implements research processes across multiple disease states to ensure a logically consistent analysis and interpretation of market research results that facilitate insights into commercial strategy and decision making.

  • Oversees efficient and optimal use of annual market research budget

  • Manages and imparts operational excellence in project management and qualitative and quantitative techniques and new market research approaches to ensure high quality and insightful answers to achieve business objectives.

  • Leads discussions with legal, ethics and compliance, etc to establish and maintain BU and enterprise policies and procedures.  Oversees market research regulatory and compliance guidelines and responsible for the development of processes to achieve greater efficiencies.

  • Manages outsourcing initiatives to ensure highest quality of service and identifies opportunities to enhance vendor deliverables.  Facilitates resolution of vendor issue across portfolio.

  • Functions as a business partner to the marketing teams as well as various commercial analytics functional areas to address key business issues. Create strategic partnership with internal customers and extended team members.  Responsible for ensuring the strategic application of all business insight functions to support commercialization of all products.

  • Proactively identify opportunities & threats.  Assists in the development of brand strategies and tactics

  • Provide regular updates on marketplace performance and evolving trends affecting market potential

  • Develops and maintains deep expertise in past, current and anticipated therapeutic area issues, industry trends, competitor products, and future pipeline products.  Able to use market knowledge to guide brand team strategy.

Minimum Requirements/Qualifications:
Required:

  • BA or BS in business, marketing, social sciences or similar field.

  • 10+ years experience in the pharmaceutical industry with 4-6 years in market research, and competitive intelligence.

  • Extensive experience conducting primary market research. Expertise in a broad range of qualitative and quantitative market research methodologies.

  • Proficiency in Microsoft Office, particularly Excel, PowerPoint, and Word.

  • Strong leadership experience and building Insights capabilities

Preferred:

  • Advanced degree in business, marketing, and social sciences

  • Experience with biologics or specialty products in rheumatology, dermatology or gastroenterology preferred

  • Experience on client or supplier side of industry

  • Experience in consulting in pharmaceutical or health care industry

  • Strong visualization and storytelling skills

Takeda Compensation and Benefits Summary

We understand compensation is an important factor as you consider the next step in your career. We are committed to equitable pay for all employees, and we strive to be more transparent with our pay practices.

For Location:

Lexington, MA

U.S. Base Salary Range:

$174,500.00 - $274,230.00

The estimated salary range reflects an anticipated range for this position. The actual base salary offered may depend on a variety of factors, including the qualifications of the individual applicant for the position, years of relevant experience, specific and unique skills, level of education attained, certifications or other professional licenses held, and the location in which the applicant lives and/or from which they will be performing the job.The actual base salary offered will be in accordance with state or local minimum wage requirements for the job location.

U.S. based employees may be eligible for short-term and/or long-termincentives. U.S.based employees may be eligible to participate in medical, dental, vision insurance, a 401(k) plan and company match, short-term and long-term disability coverage, basic life insurance, a tuition reimbursement program, paid volunteer time off, company holidays, and well-being benefits, among others. U.S.based employees are also eligible to receive, per calendar year, up to 80 hours of sick time, and new hires are eligible to accrue up to 120 hours of paid vacation.

EEO Statement

Takeda is proud in its commitment to creating a diverse workforce and providing equal employment opportunities to all employees and applicants for employment without regard to race, color, religion, sex, sexual orientation, gender identity, gender expression, parental status, national origin, age, disability, citizenship status, genetic information or characteristics, marital status, status as a Vietnam era veteran, special disabled veteran, or other protected veteran in accordance with applicable federal, state and local laws, and any other characteristic protected by law.

Locations

Lexington, MA

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time

Job Exempt

Yes

It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment. An employer who violates this law shall be subject to criminal penalties and civil liability.
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There are endless opportunities for people in science-related fields at Takeda. This is a company that focuses on the patients and their employees.

Tamara D. - Director, US Field Medical, GI

Patient centricity and the fact that we make decisions based on how they will impact the patient, trust, reputation and business – in that order – is what keeps me here. That is always steady.

Jill E. - Medical Affairs

It's comforting to know I have flexibility when it comes to managing my schedule and my family, especially through COVID. This flexibility gave me the time and capacity I needed to care of all of my responsibilities.

Tony P. - Managed Markets

I am overwhelmingly thrilled with Takeda's leadership, the care through COVID, and the decision making framework that prioritizes the patient, trust, reputation and business – in that order. It's all about building trust and honoring our commitments.

Dayna F. - Director, IG Community Support

The people here are fantastic. Everyone has been wonderful. The opportunities at Takeda are enormous. I don’t know why you would go anywhere else, incredible support system, everything a professional could ask for.

David M. - Sales

I love the fact that I am empowered to do what is right and what I need to do. If you are a person who likes to make decisions and be accountable and responsibile for your actions, this is the right company for you. If you want a company that cares for its employees, Takeda is a great fit for you.

Kristen H. - US Medical

Takeda walks the talk. When we say we value patients, trust, reputation and business – in that order – we mean it. The openness of Leadership, from Christophe to Ramona and others…it trickles down.

Barbara O. - Finance

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

We're Steadfast In Our Commitment to Four Key Imperatives

Patient


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.

People


Create an exceptional people experience.

Planet


Protect our planet.

Data & Digital


Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.

What we believe in

Our values of Takeda-ism are Integrity, Fairness, Honesty and Perseverance, with Integrity as the core. These are brought to life through actions based on Patient, Trust, Reputation and Business, in that order.

Our belief in putting people first extends beyond our patients — it includes their families and communities, as well as our Takeda colleagues and their families.

We are committed to embracing our differences, valuing different perspectives, and fostering a culture of respect, inclusiveness and empowerment.

Our embedded Diversity, Equity & Inclusion (DE&I) strategy enables us to attract and retain exceptional talent, drives innovation, and helps address systemic inequalities in our communities.

  • Integrity

  • Fairness

  • Honesty

  • Perseverance

Exterior of Takeda Building

About our location

Lexington, Massachusetts


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