Brand and Customer Manager PDT

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Job Description

ROLE OBJECTIVE

• Create, maintain, and increase brand awareness and loyalty among customers to a specific product.

• Lead the cross-functional team through strategic planning process, from analysis to strategy development and to implementation.

• Uncover customer insights , build customer journeys to deliver tailored  information/messages/ marketing campaigns using different channels in order to create a positive customer experience.

ACCOUNTABILITIES

• Lead the cross functional brand team to develop business strategic and operational plans; Align the brand team, the field teams and the senior management around the brand’s direction, choices and tactics

• Include into the business strategic and operational plan the omnichannel customer engagement approach.

• Manage marketing campaigns across print, promotional materials, congresses and online platforms; ensure high standard to meet customers’ expectations and to build the credibility of brand. Predefine success to learn and improve customer experience

• Collect and analyze data and insights on market dynamics, customer trends, brand positioning and competitors’ activities. Establish and assess KPIs for brand awareness, adoption and advocacy 

• Lead and manage end to end new indications’ launches and other brand life cycle events

• Support the forecasting & planning process by providing insights on the market trends and growth opportunities

• Effective budget control and resource management within predefined marketing projects budgets

• Interface with regional brand team and serve as a liaison for internal stakeholders regarding the brand strategy and KPIs

• Ensure all activities/communications are in line with the latest compliance policies , Takeda’s and local rules and regulations.

• Ensure proper field force instruction by effectively translating the brand’s strategic and operational plans into actionable guidance for field teams.

• Collaborate [closely with the Customer Engagement Lead] to align field teams, the cross-functional brand team, ensuring consistent execution of the brand’s direction, choices, and tactics for a unified and impactful market approach.

SKILLS and COMPETENCIES

Critical Skills and Competencies

• Strategic Approach: Balances between the long-term vision while driving the short-term goals

• Analytical thinking: Ensures that all marketing activities are based on solid insights and are being constantly optimized through well defined KPIs.

• Leads change:  embraces and implements the use of  the agile working principles

• Collaboration: Builds a collaborative network of relationships with people in a variety of functions and roles, and leverages formal and informal networks to accomplish goals. Promotes shared responsibility for getting things accomplished across our organization.

• Drive for Results: Holds self and others accountable for delivering on commitments that align with our short- and long-term goals, never forgetting the end result is to help patients through innovation in medicine

• Engage Others- Communicate with Impact: Motivates and influences others to gain support for ideas, strategies and actions in service to providing superior pharmaceutical products to patients; provides appropriate background so that messages are meaningful with audiences

• Customer & Patient centricity: Focuses on customer experience and satisfaction and delivers a quality service or product to the agreed standards;  understands the unmet needs of the patients

Experience and Education

• HBO, Marketing, Commercial Economics, E-Commerce or Communication

• Minimum 3 years work experience in pharmaceutical industry (Rx market) as Product Manager

• Experience in product life cycle management (launches, LOE management, etc.)

• Proven track record of managing complex cross functional projects in matrix organization

• Deep knowledge of health care system, especially hospital

• Excellent understanding of omnichannel marketing principles

• Proven knowledge of commercial processes/business acumen

• Knowledge of standards, procedures, policies and codes of conduct of Pharmaceutical Market

• Outstanding communication skills and ability to influence without authority

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