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Marketing Lead Gastroenterology

Petah Tikva, Central District
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The Europe & Canada (EUCAN) Business unit supports Takeda's mission at a regional level and as the leader in rare diseases and specialty care, we champion better health and a brighter future for patients, healthcare providers and our people.

Across the EUCAN BU, patients come first in every decision we make. We develop strategic partnerships which deliver value for society and create a culture within which our people can thrive and reach their full potential.

Our mission is to empower and enable our people to fulfill their potential by embracing diversity and creating a high-performance, collaborative working environment. In the EUCAN region integrity is one of our key values. We put patients, trust and reputation before business and this is one of the main reasons why our people choose to work here.

Job ID R0114645 Date posted 01/08/2024 Location Petah Tikva, Central District

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Job Description

People First - At Takeda we are dedicated to improving the health and well-being of all people and bringing them the hope of a brighter future. It is our passion that transforms every job into meaningful action. Our people are the heart of Takeda. Our team is growing and for this we need bright minds with creativity and flexibility – what talent do you have?

We are currently seeking a Marketing Lead GI (all genders), to be based in our local country organization in Petach Tikva.

ROLE OBJECTIVE

  • Drive deep understanding of what motivates gastroenterology patients and the HCPs that care for them including what could cause them to choose Takeda’s products over alternatives, acting on this through the delivery and implementation of an integrated brand plan, with considerations to the current market access conditions and challenges
  • Embed a high customer focus within gastroenterology team by spending a significant amount of time with customers and placing the customer at the center of every business decision
  • Coach and mentor the KAM/s to ensure constant development, personal growth and improving productivity in selling skills, soft skills, project management etc.

ACCOUNTABILITIES

Business Strategy and Management

  • Leading the development and implementation of the Strategic Marketing Plan in line with the Brand Strategy to maximize brand performance;
  • The successful achievement of tactical objectives and milestones outlined within the Strategic Marketing Plan including
  • Strong understanding of the local gastroenterology market and closely monitors environmental changes and competitor activities in order to be able to fine tune planned tactics;
  • Identifies actions to strengthen product positioning to maximize brand performance.  Anticipates and capitalizes on stakeholders’ market trends to create a competitive advantage.  Recommends and gains approval from senior management for alternative approaches to maximize brand opportunities
  • Directing generation and analysis of data to seek out opportunities to support recommendations for strategic direction based on demand and market dynamics;
  • Leading the business development process; coaches and monitors internal and external progress; leads external suppliers; drives the integrated life cycle plan
  • Achieving the above through effective liaising, networking and working relationships with Sales Team, Market Access Team, Medical Team, and Commercial Excellence Team

Effective team and cross-functional working internally and externally

  • Supports the gastroenterology Business Unit Director in building and leading a strong brand team and developing team members to equip them for current and future business and career opportunities
  • Developing effective and constructive working relationships throughout the Business Unit and Takeda LOC in general;
  • Responsibility for reviewing product data to ensure that the field force is kept up to date on new developments regarding the companies or competitors products
  • Ensure the KAMs team are equipped with the strategic direction by the development of training material and programs

Financial Management

  • Leading and taking ownership for key financial tasks for the brand including the development of annual budgets, operating plan, market sales forecasts, quarterly updates, etc.
  • Effective budget control and resource management within predefined project budgets;

Communication

  • Developing and maintaining strong, effective and constructive team relationships and KOL networks by taking a leadership role in the communication and liaison between all pertinent external customers;
  • Ensuring effective communication with all relevant internal and external key stakeholders;
  • Identifying and raising relevant issues, and proposing potential solutions, through the appropriate internal and external channels;
  • Achieving best-in-class customer focus with significant dedicated time for regular interactions with customers;
  • Implementation of multichannel innovative communication approaches to customers;

SKILLS and COMPETENCIES

  • Business acumen and ability to understand and actively contribute to the management of a P&L
  • Outside thinking rather inside focus; advocating patient and HCP perspective into the organization
  • Crucial that the candidate understands the gastroenterology environment and business model where the brand/s operate, including working with a KAM model
  • Willingness to spend high amount of time with customers
  • Analytical, converts information into insights; monitoring market trends, uncovering unmet needs, identifying risks, barriers and opportunities at national level
  • Business acumen and entrepreneurship to develop a commercially robust plan that exceeds customer expectations
  • Innovative, develops new ways of working and uses these to differentiate from competition
  • Strong communicator with the ability to engage both external and internal customers
  • Builds a collaborative network of relationships with people in a variety of functions, roles, and locations and leverages formal and informal networks to accomplish the ambitious goals
  • Personal drive to follow-through plan and excel

Empowering our people to shine

At Takeda, we earn the trust of society and our customers through our values of Takeda-ism: Integrity, Fairness, Honesty, Perseverance. We incorporate these values in everything we do. They represent who we are and how we act. They help us make decisions that we can be proud of today and in the future. We enable our employees to develop their full potential. As a global top employer, we offer exciting career paths, promote innovation, and strive for top performance in everything we do. Takeda fosters an inclusive, collaborative, and international work environment where our teams are united by their relentless commitment to our goal of improving people's health and creating a better future for the world. Learn more at takedajobs.com.

Diversity, Equity, and Inclusion

At our heart are committed colleagues. We offer interested people numerous opportunities and strongly believe in, and promote, diversity, equity, and inclusion. As a company we offer roles based on merit, welcoming candidates of any gender, age, religious belief, race or ethnic origin or disability.

If you are interested in this opportunity, we look forward to receiving your application via our online tool!

Locations

Petach Tikva, Israel

Worker Type

Employee

Worker Sub-Type

Regular

Time Type

Full time
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Success profile

What makes a successful team member within EUCAN at Takeda?

  • Agile
  • Analytical
  • Enthusiastic
  • Ambitious
  • Collaborative
  • Entrepreneurial
Believe in your own ability to do things you want to do. If you do that, things will happen.

Heena Howitt - Country Medical Lead Genetic Diseases

  • Takeda named Global Top Employer for seventh consecutive year. Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • About Takeda At Takeda, there is an unwavering commitment to putting patients first, and to creating a workplace that is underpinned by empowerment and focused on diversity, collaboration and steadfast values.
  • Europe & Canada Business Unit Takeda in Europe and Canada (EUCAN) is delivering leading innovations in oncology, gastroenterology and rare diseases to provide better health and a brighter future for patients.

Working at Takeda

  • Inclusion

    Here, you will feel welcomed, respected, and valued as a vital contributor to our global team.
  • Collaboration

    A strong, borderless team, we strive together towards our priorities and inspiring mission.
  • Innovation

    Bold initiatives, continuous improvement, and creativity are at the heart of how we bring scientific breakthroughs from the lab to patients.
  • Top Workplace

    Recognized for our culture and way of working, we’re one of only 17 companies to receive Top Global Employer® status for 2024.
  • Work-Life

    Our people-first mission extends beyond patients to include their families, communities, and our own Takeda family.
  • Empowerment

    Through trust and respect, you will have genuine support from leaders, managers, and colleagues to do your best work.

We're Steadfast In Our Commitment to Four Key Imperatives

Patient


Responsibly translate science into highly innovative medicines and accelerate access to improve lives worldwide.

People


Create an exceptional people experience.

Planet


Protect our planet.

Data & Digital


Transform Takeda into the most trusted, data-driven, outcomes-based biopharmaceutical company.

Exterior of Takeda Building

About our location

Petah Tikva, Central District


View Map of Petah Tikva, Central District

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